Lead Media Insights Analyst

2 weeks ago

Austin, Texas, United States The Ladders Full time
About The Ladders

At The Ladders, we are revolutionizing the way brands and retailers engage with consumers in-store. Our innovative platform simplifies the execution of digital advertising campaigns within grocery environments.

Our dedicated team thrives on the challenges of merging physical and digital marketing, ensuring we meet the diverse needs of retailers, brands, and agencies. As a founder-led organization backed by Series B funding, we emphasize values such as ownership, growth, transparency, and collaboration.

Key Challenges You Will Address

In-store digital advertising is gaining traction, yet it remains less validated and measured compared to traditional advertising methods. The Senior Media Analyst will play a pivotal role in bridging this gap by leveraging internal data and collaborating with leading measurement partners to demonstrate the effectiveness of in-store advertising and The Ladders' solutions.

This position will work closely with our Marketing, Media Sales, and Data teams to ensure we possess the necessary data and insights to effectively market our inventory. Additionally, you will represent The Ladders' measurement capabilities to external stakeholders, including agencies and brands, through various channels such as customer interactions, blog contributions, and industry events.

The ideal candidate will possess extensive experience in media measurement, a relentless curiosity, and a strong commitment to making a significant impact.
Responsibilities

At The Ladders, we believe in empowering our employees to take ownership of their roles and contribute to the success of the team and organization. The responsibilities of this role include:
  • Conducting and coordinating campaign measurement studies using both internal and external data sources.
  • Designing and implementing consumer insights studies to assist our Marketing team in understanding shopper behavior and positioning.
  • Demonstrating The Ladders' measurement capabilities during sales presentations and industry events.
  • Identifying and evaluating new strategic measurement partnership opportunities.
  • Gathering key customer insights and segments relevant to advertisers, sourcing additional data from third-party providers, and collaborating with our Data team to integrate new datasets.
  • Creating data visualizations, writing insightful blog posts, and advocating for the value of in-store advertising and The Ladders' solutions.
  • Maintaining a comprehensive catalog of relevant third-party research.
Growth Opportunities

If you have experience in larger organizations with limited scope or in smaller firms with less complexity, this role offers a significant opportunity for advancement.
  • You will have substantial ownership of our media measurement partnerships and strategy.
  • You will collaborate closely with our Marketing, Sales, Product, and Data teams, as well as external partners, to enhance our measurement strategy.
Qualifications

Relevant Experience
  • 3+ years of experience in advertising analytics.
  • A strong analytics background, with a bachelor's degree or equivalent experience in a quantitative field such as statistics, mathematics, data science, or computer science.
  • Experience in conducting consumer surveys and research.
  • Experience in start-ups and agencies is a plus.
Soft Skills
  • A passion for transforming complex data into compelling narratives and visualizations.
  • A high degree of intellectual curiosity, often questioning underlying assumptions.
  • Experience presenting findings and insights directly to clients, advertisers, or agencies.
  • Excellent verbal and written communication skills.
Technical Skills
  • Proficiency in Excel (GSheets) and PowerPoint (GSlides, Canva).
  • Experience with business intelligence and data visualization tools (e.g., Tableau, Looker, D3).
  • Familiarity with methodologies such as A/B testing, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), sales lift studies, and brand lift studies to quantify advertising campaign effectiveness.
  • Experience with SQL and R is a plus.
Compensation

We are committed to transparency in our compensation practices, utilizing a market-based formula to ensure consistency across roles and experience levels. We publish our compensation data internally for our team. The annual salaries for this position are as follows:
  • Level 4: Sr. Media Analyst I - $152,500
  • Level 5: Sr. Media Analyst II - $167,500
During our initial conversation, we will discuss which level aligns best with your experience.
Interview Process
1. Application

Submit your application and await a response from our team regarding the next steps.
2. Introductory Interview with HR

Our HR team will reach out to learn more about you and answer any questions you may have about the role or our organization.
3. Technical Interview with Hiring Manager

This will be a high-level discussion with your potential manager to explore the details of the position and your background.
4. Technical Interview with the Hiring Team

We will further assess your technical skills through a collaborative technical evaluation with your future colleagues.
5. Values Interview with Collaborative Teams

Engage in a conversation with two team members who will work closely with you to understand each other's working styles.
6. Leadership Interview

Finally, you will meet with one of our co-founders to ensure alignment of values and career aspirations.
Ready to embark on this journey?

To connect with our team, please complete our brief application, and we will be in touch shortly.
Benefits and Perks

Our culture emphasizes collaboration, respect, and partnership. We demonstrate this commitment through our comprehensive benefits program:
  • Recognized as one of the fastest-growing companies by Inc. 5000.
  • Awarded Best Startups Places to Work for in 2024.
  • Designated as a Best Place for Working Parents.
  • 100% coverage for medical, dental, and vision benefits.
  • Stock options.
  • Generous time-off policies, including parental leave.
  • Transparency in financials, salaries, and promotions.
  • Flexible work schedules.
  • Casual office attire.
  • Daily meal stipends.
  • Biannual team summits.

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