Lead Market Research Analyst

2 weeks ago

Austin, Texas, United States augmentjobs Full time
Job Overview

Position Title: Lead Market Research Analyst

Position Summary: The Lead Market Research Analyst is tasked with performing extensive market research and evaluation to guide strategic planning and business growth initiatives. This position requires the examination of market patterns, competitor behavior, and consumer preferences to deliver actionable insights that foster expansion and competitive positioning. The Lead Market Research Analyst is crucial in defining the organization's market approaches and ensuring adaptability to evolving market conditions.

Key Responsibilities:

  • Execute thorough market research to uncover trends, prospects, and competitive challenges.
  • Assess market data, consumer trends, and industry developments to generate insights that shape business strategies.
  • Track competitor movements, market environments, and regulatory shifts, reporting on their potential implications.
  • Create and sustain market intelligence reports, dashboards, and presentations for executive leadership.
  • Work collaboratively with cross-departmental teams to convert market insights into practical strategies and action plans.
  • Analyze the success of marketing initiatives and strategies, offering suggestions for enhancements.
  • Oversee the creation of market segmentation frameworks and customer profiles to effectively target significant markets.
  • Assist in product development and innovation by supplying relevant market data and insights.
  • Deliver presentations of findings and recommendations to executives and stakeholders, effectively communicating complex information.

Qualifications:

  • Bachelor's degree in Marketing, Economics, Business, or a related discipline.
  • 5-7 years of experience in market analysis, research, or a comparable role.
  • Strong expertise in market research techniques, data analysis, and statistical methodologies.
  • Familiarity with market analysis software and tools, such as SPSS, SAS, or equivalent.
  • Exceptional analytical and critical thinking abilities, with a talent for interpreting intricate data.
  • Solid understanding of market dynamics, competitive assessments, and consumer behavior.
  • Proficiency in data visualization platforms, such as Tableau or Power BI, is advantageous.
  • Outstanding communication and presentation skills, capable of conveying insights to non-technical audiences.
  • Ability to work autonomously and manage multiple projects concurrently.

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