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Junior Brand Insights Analyst
2 months ago
Position Title: Junior Brand Insights Analyst
Position Summary: The Junior Brand Insights Analyst will play a crucial role in evaluating brand performance and understanding consumer preferences to bolster brand strategies and marketing efforts. This position entails gathering and analyzing data, tracking brand vitality, and delivering insights to improve brand visibility and market impact.
Key Responsibilities:
- Evaluate brand performance indicators and consumer insights.
- Track industry trends and competitor movements to uncover potential opportunities and challenges.
- Support the formulation and implementation of brand strategies and marketing initiatives.
- Compile reports and presentations detailing brand performance and market research.
- Work collaboratively with marketing teams to ensure brand efforts align with organizational goals.
- Conduct thorough research to aid in brand positioning and product innovation.
Required Qualifications:
- Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related discipline.
- Strong analytical capabilities and familiarity with data analysis tools.
- Proficient in Microsoft Excel and data visualization applications.
- Exceptional communication and presentation abilities.
- Strategic thinker with the capacity to provide practical insights.
- Detail-oriented with the capability to juggle multiple projects effectively.
