Brand Marketing Specialist
2 weeks ago
Position: Marketing Coordinator & Brand Ambassador
Company Overview:
Deejays BBQ Ribs and Grille has been a staple in the culinary scene since its inception in 1980. Following its acquisition by Mt. Nebo Foods, the brand has successfully expanded its footprint across multiple locations, catering to a diverse clientele.
Role Summary:
The Marketing Coordinator will play a pivotal role in crafting, executing, and monitoring marketing initiatives aimed at enhancing brand visibility and driving sales for our restaurant and catering services.
Key Responsibilities:
- Articulate and relay marketing strategies and goals to operational partners and restaurant teams.
- Collaborate with Restaurant & Catering Managers to devise and implement promotional activities that foster customer engagement and increase sales.
- Effectively utilize digital platforms, including social media, email campaigns, and other marketing channels, in conjunction with corporate resources.
- Manage relationships with community partners, vendors, and charitable organizations.
- Build and maintain positive community relations to enhance brand reputation.
- Identify and leverage strategic partnerships that align with the restaurant's brand identity.
- Organize and execute marketing events in partnership with restaurant locations.
- Analyze marketing data to refine and improve ongoing campaigns.
- Handle additional tasks as assigned and demonstrate measurable sales growth resulting from marketing efforts.
- Oversee online reputation management by engaging with customer feedback across various platforms.
Qualifications:
- Bachelor's degree in Marketing or a related field is preferred.
- 1-3 years of experience in Marketing, Public Relations, Sales, or Advertising with a proven record of achieving results.
- Experience in the fast-casual dining sector is advantageous.
- Must exhibit an entrepreneurial mindset and creativity in marketing strategies.
- Eligibility to work in the United States is required.
- A valid Driver's License is necessary.
- Proficiency in Microsoft Office Suite and familiarity with various online marketing tools.
- Strong understanding of social media platforms and their applications in business marketing.
- Experience managing a professional blog or online presence is a plus.
- Self-motivated with a proactive attitude and a commitment to excellence.
Additional Skills:
- Ability to evaluate business objectives and market dynamics to inform program development.
- Organizational skills to manage multiple projects efficiently.
- Effective communication skills for professional interactions at all organizational levels.
- Strong analytical abilities and attention to detail.
- Dedication to delivering outstanding customer service.
- Flexibility to work varied hours, including weekends and holidays.
The above information outlines the general nature and level of work performed by individuals in this role and is not intended to be an exhaustive list of all responsibilities and skills required.
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