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Marketing Strategist

2 months ago

Pittsburgh, Pennsylvania, United States Fresh Form Draft Full time
Marketing Specialist

We are seeking a highly skilled Marketing Specialist to join our team at Fresh Form Draft, a leading provider of innovative solutions. As a Marketing Specialist, you will play a key role in developing and executing comprehensive marketing strategies to promote our services and expand our client base.

Key Responsibilities
  • Develop Marketing Strategies: Create and implement effective marketing plans to drive business growth and increase brand awareness.
  • Content Creation: Develop engaging and compelling content for various marketing channels, including website, email campaigns, and print materials.
  • Digital Marketing: Implement digital marketing campaigns utilizing SEO, SEM, social media advertising, and other online channels to drive traffic and generate leads.
  • Brand Management: Maintain brand consistency across all marketing materials and communication channels, ensuring alignment with company values and objectives.
  • Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive insights, informing marketing strategies and decision-making.
  • Campaign Execution: Plan and execute marketing campaigns from conception to completion, tracking performance metrics and optimizing strategies for maximum impact.
  • Team Collaboration: Collaborate with the events team to promote upcoming events and initiatives, utilizing marketing channels to drive attendance and engagement.
Requirements
  • Education: Bachelor's degree in Marketing, Advertising, or a related field.
  • Marketing Knowledge: In-depth knowledge of marketing principles, tools, and techniques.
  • Digital Marketing Skills: Proficient in using digital marketing platforms and tools, such as Google Analytics and social media management software.
  • Analytical Skills: Strong analytical and problem-solving skills.
  • Communication Skills: Excellent written and verbal communication skills.
  • Teamwork: Ability to work effectively in a team and independently.
Benefits
  • Competitive Salary: Competitive salary and benefits package.
  • Health Insurance: Health, dental, and vision insurance coverage.
  • Retirement Plan: Retirement savings plan with employer matching.
  • Paid Time Off: Paid time off and holidays.
  • Professional Development: Opportunities for professional development and growth.
  • Company Culture: Vibrant company culture with opportunities for growth and advancement.