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Communications and Marketing Specialist

2 months ago

Pittsburgh, Pennsylvania, United States Jewish Community Center of Greater Pittsburgh Full time

POSITION SUMMARY:

Overview:

The Communications and Marketing Specialist is tasked with overseeing the strategic and operational aspects of the organization's digital presence and social media initiatives. This role is pivotal in enhancing the JCC's brand reputation and fostering positive public engagement through effective external communications.

Key Responsibilities:

  • Collaborates with the Marketing Director and team to establish both short-term and long-term objectives aligned with the agency's mission and operational framework.
  • Develops and analyzes performance metrics for all digital platforms to meet strategic targets.
  • Enhances workflow processes within the Marketing Department to ensure seamless integration with the agency's data management systems.
  • Prepares press materials, including releases, pitches, and media summaries, ensuring alignment with brand messaging.
  • Assists in the upkeep of the agency's websites, ensuring content remains relevant and engaging.
  • Oversees and engages with all social media channels, including Facebook, Instagram, Twitter, and blogs.
  • Enhances online visibility and devises innovative strategies to drive traffic to digital assets.
  • Establishes and nurtures relationships with media contacts, while monitoring media coverage to inform future outreach efforts.
  • Evaluates the effectiveness of Public Relations initiatives using established metrics and reporting methods.
  • Employs strong analytical skills to assess digital campaigns, social media engagement, and email performance, optimizing strategies in real-time.
  • Demonstrates expertise in digital marketing tools, including email service providers and content curation platforms.
  • Proposes and executes digital marketing strategies, collaborating with vendors for optimal campaign results.
  • Utilizes tools such as Google Analytics, Google Ads, and Excel for data analysis and reporting.
  • Provides assistance with email marketing initiatives as required.
  • Generates relevant reports for marketing campaigns using Salesforce.
  • Stays informed on emerging technologies and recommends improvements as necessary.
  • Supports fundraising efforts through creative marketing strategies and donor engagement.
  • Possesses experience in managing marketing campaigns and public relations strategies.
  • Has a proven track record in promoting community events and initiatives.
  • Is knowledgeable about digital marketing platforms, including social media, email marketing, SEO, and content management systems.
  • Is proficient in marketing software and graphic design tools.
  • Exhibits strong organizational skills to manage multiple projects and deadlines effectively.
  • Collaborates with various departments to ensure effective service delivery.
  • Upholds the agency's core values and fosters an inclusive environment.
  • Maintains a high level of attention to detail and organization.
  • Demonstrates problem-solving abilities and effective communication skills.
  • Capable of managing diverse responsibilities in a dynamic environment.
  • Adheres to organizational policies and participates in quality improvement initiatives.
  • Ensures compliance with all relevant regulations and standards.
  • Generates necessary documentation and reports as required.
  • Exhibits proficiency in computer operations and software applications.
  • Available to work flexible hours, including evenings and weekends, as needed.
  • Willing to travel as necessary.
  • Performs additional duties as required.

Qualifications:

A Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or a related field, along with a minimum of 2 years of experience in a nonprofit or community-focused organization.

Physical Requirements:

While performing the duties of this position, the employee is regularly required to use hands for various tasks, reach with arms, and communicate effectively. The role may involve lifting up to 25 pounds regularly and up to 40 pounds occasionally. Vision requirements include close and distance vision, as well as the ability to adjust focus.

Supervision:

May oversee part-time staff.

Equal Opportunity Employer