Current jobs related to Associate Director, Marketing - Cambridge, Massachusetts - Biogen

  • Marketing Director

    2 weeks ago

    Cambridge, Massachusetts, United States VELSSON Technology Full time

    Job Title: Marketing ManagerVELSSON Technology is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to drive business growth and expansion.Key Responsibilities:Develop and execute marketing plans and programs to ensure profit growth and...

  • Associate Director, Rare Disease Marketing Lead

    6 days ago

    Cambridge, Massachusetts, United States Ipsen Pharma Full time

    Job Title: Associate Director, Rare Disease Marketing LeadJob Summary: We are seeking a highly skilled Associate Director, Rare Disease Marketing Lead to join our team at Ipsen Pharma. This key role will be responsible for leading US marketing initiatives and key promotional activities to help the Iqirvo team achieve near-term revenue goals. The successful...

  • Marketing Director

    2 weeks ago

    Cambridge, Massachusetts, United States Harvard University Full time

    Job Title: Marketing LeadHarvard University is seeking a highly skilled Marketing Lead to join our team at the Harvard Graduate School of Education (HGSE). The Marketing Lead will play a critical role in enabling HGSE Professional Education to reach thousands of educators annually with evidence-based professional learning programs.The Marketing Lead will be...

  • Associate Director, Rare Disease Marketing Lead

    6 days ago

    Cambridge, Massachusetts, United States Ipsen Pharma Full time

    Job Title: Associate Director, Rare Disease Marketing LeadAbout the Role:The Associate Director, Rare Disease Marketing Lead will be a key member of the Rare Disease Business Unit (RDBU) Commercial Team at Ipsen Biopharmaceuticals Inc. This role will report to the Iqirvo Brand Lead and will be responsible for leading US marketing initiatives and key...

  • Marketing Director

    6 days ago

    Cambridge, Massachusetts, United States Harvard University Full time

    Job Summary:The Assistant Director for Marketing will lead the marketing efforts for Harvard School of Dental Medicine programs and business units with a primary focus on reaching audiences interested in HSDM's educational programs and clinical care services.Key Responsibilities: Assess the marketing and promotional needs of HSDM's programs and business...

  • Associate Director, Rare Disease Marketing Specialist

    2 weeks ago

    Cambridge, Massachusetts, United States Ipsen Pharma Full time

    About the RoleWe are seeking an experienced Associate Director to lead our Rare Disease Marketing efforts in the US. As a key member of the Rare Disease Business Unit Commercial Team, you will report to the Iqirvo Brand Lead and be responsible for developing and executing marketing strategies to drive business growth and new product launches.Key...

  • Associate Director, Rare Disease Marketing

    2 weeks ago

    Cambridge, Massachusetts, United States Ipsen Full time

    Job SummaryThe Associate Director, Rare Disease Marketing is a key role on the Rare Disease Business Unit (RDBU) Commercial Team and will report to the Iqirvo Brand Lead. This position will lead US marketing initiatives and key promotional activities to help the Iqirvo team achieve near-term revenue goals.Main ResponsibilitiesContribute to Brand Planning and...

  • Marketing Insights Director

    1 month ago

    Cambridge, Massachusetts, United States Philips North America Full time

    Job Title: Marketing Insights DirectorPhilips North America is seeking a highly skilled Marketing Insights Director to join our team. As a key member of our Central Marketing team, you will play a pivotal role in crafting and executing the marketing analytics roadmap.Key Responsibilities:Develop and execute comprehensive demand generation strategies for lead...

  • Marketing Insights Director

    2 weeks ago

    Cambridge, Massachusetts, United States Philips Full time

    Job Title: Marketing Insights DirectorThe Marketing Insights Director plays a pivotal role in crafting and executing the marketing analytics roadmap for the Central Marketing team.Key Responsibilities:Develop and execute comprehensive demand generation strategies for lead acquisition, pipeline growth, and revenue generation.Segment target audiences...

  • Marketing and Events Director

    3 weeks ago

    Cambridge, Massachusetts, United States Massachusetts Institute of Technology Full time

    Job Title: Assistant Director, Marketing and Events, CSAIL AlliancesJoin the Massachusetts Institute of Technology as the Assistant Director, Marketing and Events, CSAIL Alliances. This role will lead the development and execution of both online and traditional marketing strategies, as well as event management to enhance brand awareness, recruit new members,...

  • Marketing and Events Director

    2 weeks ago

    Cambridge, Massachusetts, United States Massachusetts Institute of Technology Full time

    Job Title:Assistant Director, Marketing and Events, CSAIL AlliancesJob Summary:We are seeking a highly skilled and experienced Assistant Director, Marketing and Events, to lead the development and execution of both online and traditional marketing strategies, as well as event management to enhance brand awareness, recruit new members, engage students, and...

  • Director of Brand Marketing

    2 weeks ago

    Cambridge, Massachusetts, United States Insurify Full time

    Brand Marketing DirectorAt Insurify, we're changing the way millions of people compare, buy, and manage insurance with artificial intelligence, technology, and superior product design. We're seeking a Brand Marketing Director to drive our evolution from a leader in performance marketing to a consumer brand that acquires a more balanced marketing mix.Key...

  • Market Access Director

    2 weeks ago

    Cambridge, Massachusetts, United States Vericel Corporation Full time

    Market Access, National Account Director (Burn Care)Vericel Corporation, a leader in advanced therapies for the sports medicine and severe burn care markets, is seeking a top-performing Medical Affairs professional to join our team.Position Summary: The Market Access, National Account Director (Burn Care) is responsible for leading and managing key market...

  • Digital Marketing Operations Director

    4 weeks ago

    Cambridge, Massachusetts, United States Biogen Full time

    About This RoleWe are seeking a highly skilled Associate Director, Marketing Operations Digital Production to join our North American Marketing Operations team. As a critical partner to Biogen's US marketing teams, you will be accountable for the execution of digital marketing tactics with a focus on Web and Email development in support of multiple...

  • Associate Creative Director

    1 week ago

    Cambridge, Massachusetts, United States Wistia Full time

    Job Title: Associate Creative DirectorAt Wistia, we're looking for a talented Associate Creative Director to join our team. As a creative visionary, you'll lead the production of innovative and high-profile content, managing our in-house video producers and creative copywriter to ensure our content captivates and engages our audience.Key...

  • Digital Marketing Director

    2 weeks ago

    Cambridge, Massachusetts, United States Flagship Ventures Full time

    Director of Digital MarketingFlagship Pioneering is a bioplatform innovation company that invents and builds platform companies, each with the potential for multiple products that transform human health or sustainability. We are seeking a highly motivated and innovative individual to join our team as the Director of Digital Marketing. This individual will...

  • Associate Director, PI HCP Marketing Lead

    2 weeks ago

    Cambridge, Massachusetts, United States Takeda Pharmaceuticals Full time

    About the Role:The Associate Director, PI HCP Marketing will spearhead all nonpersonal and digital promotion efforts for Takeda's primary immunodeficiency (PI) portfolio, serving as the marketing lead for new therapy and device launches.This role will also oversee marketing efforts for new products, indications, and devices in close partnership with other...

  • Associate Director, PI HCP Marketing Lead

    4 weeks ago

    Cambridge, Massachusetts, United States Takeda Pharmaceutical Company Ltd Full time

    About the Role:The Associate Director, PI HCP Marketing will be responsible for leading all nonpersonal and digital promotion efforts for Takeda's primary immunodeficiency (PI) portfolio. This includes serving as the marketing lead for new therapy and device launches, as well as leading marketing efforts for new products, indications, and devices in close...

  • Marketing Director

    1 week ago

    Cambridge, Massachusetts, United States Education First Full time

    Marketing Manager Job DescriptionEF Education First is seeking a highly skilled Marketing Manager to support the Director of Marketing with a diverse range of marketing initiatives that drive customer engagement and brand growth. This role will be responsible for managing the development and execution of integrated communications, campaigns, and experiences...

  • Marketing Coordinator

    2 weeks ago

    Cambridge, Massachusetts, United States Massachusetts Institute of Technology Full time

    Job Title: Coordinator, Brand Marketing, Office of CommunicationsJoin the Massachusetts Institute of Technology (MIT) team as a Coordinator, Brand Marketing, Office of Communications. This role will act as the lead project manager on school-wide brand initiatives, producing, designing, and maintaining original, on-brand visuals. The successful candidate will...

Associate Director, Marketing

2 months ago

Cambridge, Massachusetts, United States Biogen Full time
About This Role

The Associate Director, Marketing - Social Media will be a critical role and visible leader within the North American Organization leading the overall HCP and patient/caregiver social media strategies. This individual will be responsible for driving innovative social media engagement initiatives for HCPs, patients, and families maximizing reach and engagements.

This position will focus on overall social media strategies working closely with HCP and Patient engagement leads, as well as omnichannel and media partners. The individual will require the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, site of care team, patients and families, and key advocacy organizations.

Key Responsibilities
  • Develop and Execute Social Media Strategy: Develop and execute social media strategy for the FA within the Rare Disease Franchise. Serve as a social media subject matter expert delivering compelling campaigns based on business scenarios and customer insights, orchestrating capabilities to deliver expected outcomes.
  • Deliver on Social Media Display Advertising: Deliver on social media display advertising utilizing paid, owned, and earned approaches, influencing data-driven decision-making and continuous learning.
  • Develop and Lead Social Media Influencer Strategy: Develop and lead social media influencer strategy (HCP and Patient), continuously improving effectiveness and engagement.
  • Define Critical Metrics and Implement Social Listening: Define critical metrics and implement appropriate Social Listening tracking aligned to FA strategies, actively disseminating insights that support identified goals and business challenge.
  • Collaborate with Stakeholders: Collaborate with Advocacy, Corporate Communication, and other relevant stakeholders to ensure a cohesive and integrated approach across various channels.
  • Participate in Social Media Governance: Participate and influence social media governance, to spearhead developing and implementing policies and procedures to ensure the health, continuous innovation, and compliance of Biogen's social media efforts.
  • Stay Up-to-Date with Industry Trends: Participate in external industry events, continuously learning about innovative social media trends and practices, bringing best practices to Biogen to improve effectiveness of Biogen's social media campaigns within rare disease.
  • Lead on Innovation: Identify and incorporate innovative social media strategies, programs and tactics that leverage advancements in technology, media, and communications.
  • Digital/Omni-Channel/Social Media Expertise: FA is a rare disease with a strong online community in social media and other platforms. This position will require expertise in these digital channels and a demonstrated ability to innovate and navigate execution within complex multidisciplinary teams.
  • Collaborate with Multiple Functional Groups: Collaborate with multiple functional groups across the organization, including but not limited to Corporate Affairs/Comms, Field, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs.
Requirements

This role requires a strong background in social media marketing, with a proven track record of planning and delivering social media engagement strategies at launch and across the product life cycle.

  • Education: Bachelor's Degree required; MBA preferred.
  • Experience: 7+ pharma or biotech commercial experience; within those, 5+ years of social media marketing experience.
  • Technical Skills: Specific technical experiences should include knowledge in social media management platforms, digital channels governance and operation, digital content strategy, social media listening.
  • Leadership Skills: Expertise in making key business choices and leading implementation across the matrix.
  • Personal Qualities: Credible, dynamic, and creative professional with high energy and customer-centric mindset.
  • Communication Skills: Excellent communication skills and strong personal presence.
  • Problem-Solving Skills: Thrive on challenge and will be a highly collaborative, perceptive, and analytical problem solver, and exhibit strategic and innovative agility.
Preferred Skills

Rare Disease experience.