Associate Director, Rare Disease Marketing Lead
3 weeks ago
About the Role:
The Associate Director, Rare Disease Marketing Lead will be a key member of the Rare Disease Business Unit (RDBU) Commercial Team at Ipsen Biopharmaceuticals Inc. This role will report to the Iqirvo Brand Lead and will be responsible for leading US marketing initiatives and key promotional activities to help the Iqirvo team achieve near-term revenue goals.
Main Responsibilities:
- Contribute to Brand Planning and Tactical Plan development for Iqirvo
- Support quarterly business review, brand performance measurement and review
- Support development of brand creative campaign for Iqirvo including development of campaign tactics
- Develop strategic training plan with the aim of developing best-in-class Rare disease sales organization
- Lead key initiatives including Omnichannel KOL programs, advocacy plan, etc.
- Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
- Ensure compliant execution of all promotional activities
- RDBU field leadership to provide support with sales force execution and other business needs
- Marketing, Patient support & Sales teams on brand promotional development, execution and performance management
- Value & Access team, Sales leadership, TLE team and Training team on brand promotional plan development, execution and performance
- Promotional review committee to ensure compliant development of field resources in line with the strategy
- Incorporate insights from primary and secondary research into development of field promotional tactics
- Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy
- Share leadership responsibilities for bi-weekly cross-functional brand team meetings
- BA/BS in a related field is required; MBA or advanced degree preferred
- At least 5 years of biopharma commercial experience, with at least 2 years of Rare Disease exposure, ideally including launch planning experience
- Strong preference for candidates with pharmaceutical sales experience
- Strong communication and interpersonal skills along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a matrixed organization
- Demonstrated consistent track record of success
- Strong scientific/medical aptitude, ideally including experience and knowledge of Rare Disease with complex science and reimbursement
- Demonstrated success in project, vendor, and experience managing large budgets
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
- Excellent written and verbal skills and strong interpersonal communication skills
- Able to work from our Cambridge, MA HQ on a hybrid model including 2-3 days per week on average
- Willingness/ability to travel domestically. International travel may be required
- Annual base salary range: $175,000 - $215,000
- Eligible to participate in our short-term incentives program
- Comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts
- Paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more
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