Lead Associate, Brand Engagement

2 weeks ago


Detroit, Michigan, United States Publicis Collective Full time

Job Overview

The Lead Associate, Brand Engagement (BE) serves as the primary point of contact for media communications related to designated brands, ensuring precise budget management and seamless execution of digital media initiatives. This role involves collaboration across various internal teams, external vendors, and clients to design and implement comprehensive multi-channel media strategies. The Lead Associate will contribute to the formulation of innovative approaches aimed at achieving and surpassing client business goals while delivering actionable insights and strategic recommendations.

Core Responsibilities:

  • Support the creation of digital media strategy options and informed recommendations.
  • Ensure meticulous budget oversight and the timely flow of media activities, keeping clients updated regularly.
  • Exhibit a solid grasp of online media principles, including media calculations, audience targeting, and communication objectives (reach/frequency).
  • Show proficiency with relevant systems and tools (e.g., MRI, Media Tools, ComScore).
  • Collect and evaluate pertinent research to offer well-founded, strategic, consumer insights-driven digital media recommendations.
  • Cultivate collaborative and effective working relationships with partner agencies (when applicable), facilitating a smooth communication process.
  • Display creativity and adaptability in problem-solving scenarios.
  • Prepare position papers and perspectives on significant client matters and opportunities.
  • Generate media authorizations in accordance with approved plans and project requests.
  • Build strong relationships with internal teams and client stakeholders.
  • Assist with additional projects or responsibilities as required.

Required Qualifications

  • Minimum of 1 year of experience in media planning and familiarity with Media Tools.
  • Knowledge of competitive analysis systems (e.g., AdViews/Kantar).
  • Understanding of syndicated research tools (e.g., MRI, Comscore).
  • Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Excellent communication and presentation abilities, demonstrating professionalism and strong teamwork capabilities.
  • Inquisitive and driven, with a focus on solution-oriented problem-solving.
  • Capacity to work autonomously as well as collaboratively within a team environment.
  • Strong organizational, communication, time management, and analytical skills.
  • Detail-oriented with the ability to juggle multiple tasks and manage priorities effectively in a dynamic setting.


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