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Creative Lead for Automotive Campaigns

2 months ago

Detroit, Michigan, United States Media Full time

About Us

Media.Monks is a pioneering digital agency under S4Capital plc, renowned for its innovative approach and specialized skills. We integrate a wide array of marketing and technology services to enhance business opportunities and transform brand interactions. Our seamless systems and workflows facilitate unrestricted content creation, expansive experiences, and enterprise-level technology, all driven by AI and managed by a diverse team of top-tier digital professionals.

About the Role

In the position of Creative Lead for one of the leading automotive brands globally, you will collaborate with designers, account managers, creative directors, strategists, and fellow creatives to produce a range of engaging materials that ensure a unified narrative across various platforms. This role emphasizes copywriting and will be crucial in shaping the messaging and storytelling for our digital marketing initiatives. We seek a strategic thinker and skilled wordsmith who can guide creative teams in developing captivating content that resonates with audiences and achieves measurable outcomes. Your expertise in narrative crafting will be vital in organizing the team's efforts into cohesive presentation materials for review. This role demands a balance of creative leadership and hands-on involvement in the development and production processes.

Key Responsibilities:

  • Enhance Creative Vision: Collaborate with Creative Directors and leadership to refine brand expression and tone across various brands. Present concepts, cultivate client relationships, and lead discussions on copy. Actively respond to feedback and coordinate with creative and account teams throughout projects. Drive the creation of innovative copy concepts for integrated digital marketing campaigns while ensuring clarity and consistency in brand voice.
  • Promote Collaboration and Execution: Work alongside designers, strategists, and other stakeholders to develop cohesive creative solutions. Produce high-quality, impactful work across all deliverables, from campaigns to experiential assets. Provide constructive feedback to creative teams and mentor junior copywriters to foster best practices in writing.
  • Uphold Creative Excellence: Engage in the creative process from ideation to production, ensuring the delivery of high-quality, innovative work. Critique major deliverables to maintain the highest standards of creative output and alignment with client goals. Drive creativity and innovation, setting new benchmarks in the industry.
  • Thrive in a Dynamic Environment: Stay informed about industry trends and consumer insights to develop compelling messaging strategies. Embrace a proactive, hands-on approach, collaborating with cross-functional teams to advance projects. Identify opportunities for improvement in ongoing initiatives, ensuring the work of fellow writers is elevated.

About You

Essential Qualifications:

  • 5-7+ years of professional experience in copywriting within advertising and marketing.
  • Ability to perform under pressure, adapting to shifting priorities while meeting tight deadlines.
  • Strong creative background with a comprehensive understanding of digital platforms, extending beyond traditional advertising formats.
  • Proven track record in developing copy-driven concepts with impactful taglines and brand narratives.
  • Deep knowledge of copywriting principles and related creative disciplines.
  • Excellent problem-solving abilities, meticulous attention to detail, and a proactive approach to delivering exceptional work.
  • Experience in crafting brand voice, tone, and style guides for consistent messaging across all touchpoints.
  • A strong portfolio showcasing a diverse range of work across multiple formats (digital, video, social, etc.) is required.

Your Working Style:

  • Detail-oriented and organized, with a commitment to grammatical precision.
  • Self-motivated and adaptable, thriving in fast-paced environments.
  • Able to manage quick turnarounds while being part of a collaborative team.
  • Open to feedback and capable of providing clear rationale and alternative solutions.

Working Conditions:

  • This role may involve long hours and tight deadlines, necessitating flexibility and a commitment to maintaining high standards.

What We Offer

  • Comprehensive medical, dental, and vision insurance.
  • Generous paid time off and company-wide holidays.
  • 401k plan with company contributions.
  • Paid parental leave and a focus on work-life balance.
  • Opportunities for career growth within the Media.Monks network.
  • A diverse and inclusive culture with employee resource groups.