Strategic Brand Manager

4 days ago

Detroit, Michigan, United States Tech Town Detroit Full time
About the Opportunity

The Brand Strategist is responsible for developing and executing a comprehensive marketing strategy that sets TechTown Detroit apart from its competitors, builds high visibility, and deepens connections to the brand. This role oversees all identity-related aspects of marketing and ensures that both internal and external communication materials are on brand.

The Brand Strategist has a deep understanding of TechTown's goals and is a proactive impact player in presenting innovative and effective strategies to help teams reach target audiences and achieve goals through brand messaging and storytelling. A successful candidate in this role will embrace the full scope of work by TechTown and Wayne State University's Division of Economic Development, including 20+ unique programs and services offered through its collective mission.

Key Responsibilities
  • Collaborate with the Marketing and Communications team and across the organization to accelerate goals and amplify the visibility of programs, services, and initiatives.
  • Proactively present creative solutions and problem-solving strategies that drive TechTown toward organizational alignment and successful outcomes.
  • Lead strategy on and produce all creative-based elements of TechTown's work, ranging from social media graphics to video storyboarding, from art directing photography to creating event flyers.
  • Ensure that all external and internal marketing and communications assets uphold alignment with the organization's brand identity.
  • Stay in sync with digital trends, social media trends, in-person creative solutions, and trends.
  • Lead strategy on and execute creative direction, graphic and visual design, human-centered design thinking, and user-focused design.
  • Work closely with the Marketing and Communications team, internal teams, and external stakeholders to ensure project management deadlines and tasks are met.
  • Manage external vendors on marketing and creative project management deadlines and tasks.
  • Actively create creative assets and collateral for TechTown, including but not limited to: small business services, tech-based programs, collaborative workspaces, Ops+, and administrative teams as needed.
Requirements
  • Broad knowledge and previous experience guiding the organization's marketing and communications efforts, including creative direction, graphic design, visual storytelling, content marketing, digital marketing, social media marketing, market research, user experience, and user journey design.
  • A deep personal commitment to equity, inclusivity, and impact-based work.
  • Minimum of 5 years of experience in art and creative direction, brand management, and/or brand strategy in an editorial or agency setting.
  • Proficiency in Adobe Creative Suite programs: InDesign, Photoshop, Illustrator, Premiere.
  • Proficiency in Microsoft 365 programs: Outlook, Teams, PowerPoint, Word, Excel, OneDrive.
  • Knowledge of and interest in harnessing AI tools and resources.
  • Basic knowledge in WordPress, project management tools, Canva.
  • Understanding of nonprofit and/or Detroit's entrepreneurship and innovation ecosystem preferred.

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