Digital Marketing Strategist

3 days ago


Newton, Massachusetts, United States CyberArk Full time
CyberArk Digital Marketing Manager Job Description

CyberArk is the global leader in Identity Security, and we're seeking a highly skilled Digital Marketing Manager to join our Paid Media team.

This role will be responsible for leading digital strategy and execution of multi-channel global marketing campaigns. You will work closely with the Paid Media Director, Solution teams, Regional teams, and the Partner team to develop and implement innovative integrated digital campaigns.

The ideal candidate will have 5+ years of global experience with hands-on execution, implementing digital strategy, building, and managing multi-channel digital marketing campaigns. Experience with B2B marketing, SaaS, and targeting developers is a plus.

Key Responsibilities:

  • Develop and execute digital strategy for global marketing campaigns
  • Manage paid channels such as paid social media, content syndication, third-party sponsorship, paid search, and display programmatic
  • Own the development of integrated digital strategy by channel, including retargeting and omni-channel strategy
  • Lead quarterly planning with the media agency and collaborate with Solution and Regional teams
  • Implement and optimize innovative integrated multi-channel digital campaigns from conception to launch and daily execution

Requirements:

  • 5+ years of global experience with hands-on execution, implementing digital strategy, building, and managing multi-channel digital marketing campaigns
  • B2B marketing experience desired
  • SaaS experience and experience targeting developers a big plus
  • Experience launching and optimizing campaigns on paid social platforms, email/automation platforms, and media publications
  • Experience running content syndication programs, multi-touch programs, ABM programs
  • Strong understanding of enterprise-level marketing technology tools

What We Offer:

  • Salary range: $98,000-$160,000/year, plus commissions or discretionary bonus
  • Comprehensive benefits package

CyberArk is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.



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