Digital Marketing Strategist

3 weeks ago


Newton, United States CyberArk Full time
CyberArk Digital Marketing Manager Job Description

CyberArk, a global leader in Identity Security, is seeking a highly skilled Digital Marketing Manager to join our Paid Media team. As a key member of our team, you will play a pivotal role in driving our digital strategy and executing multi-channel global marketing campaigns.

Key Responsibilities:
  • Develop and execute integrated digital strategies across paid social media, content syndication, third-party sponsorship, paid search, and display programmatic channels.
  • Manage the development of omni-channel strategies, including retargeting and campaign optimization.
  • Collaborate with the Paid Media Director, Solution teams, Regional teams, and Partner team to ensure alignment and successful project outcomes.
  • Define, measure, optimize, and report campaign performance, providing actionable insights to the team.
  • Manage the digital agency, including submitting Statements of Work, Purchase Orders, work back schedules, QA processes, weekly calls, and reporting.
  • Owning the paid media budget for digital campaigns while tracking to goals.
  • Develop and present insightful and actionable recommendations to leadership based on findings.
  • Drive continuous improvement in executional rigor and operational processes.
Requirements:
  • 5+ years of global experience with hands-on execution, implementing digital strategy, building, and managing multi-channel digital marketing campaigns.
  • B2B marketing experience desired. SaaS experience and experience targeting developers audience - a big plus.
  • Experience launching and optimizing campaigns on paid social platforms, like LinkedIn, (bonus if experience with Reddit), on email/automation platforms, and with media publications.
  • Experience running content syndication programs, multi-touch programs, ABM programs.
  • Strong understanding of enterprise-level marketing technology tools is needed (Tableau, Adobe Analytics, 6sense - bonus if experience with Marketo, SFDC).
  • Ability to define strategic vision through data analysis, insights, and prioritization.
  • Strong communication and interpersonal skills, and ability to collaborate with cross-functional teams.
  • Have digital agency management experience.
  • Ability to thrive in a dynamic, fast-paced environment.
What We Offer:

The salary range for this position is $98,000- $160,000/year, plus commissions or discretionary bonus, which will be based on the employee's performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

CyberArk is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.



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