Senior Campaign Manager
4 weeks ago
CyberArk is seeking a highly skilled Senior Campaign Manager to join our team. As a key member of our Solutions Marketing team, you will be responsible for designing and delivering effective campaigns to educate the market and drive demand for our Machine Identity Security solutions worldwide.
Key Responsibilities:- Develop and execute integrated marketing campaigns to reach a defined target audience.
- Collaborate with product marketing, sales, and organizational leaders to develop a deep understanding of our audience strategy, including key personas, ideal customer profiles, and market drivers.
- Support the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs, and agreed-upon content deliverables to position CyberArk as an industry leader in Machine Identity Security at every stage of the buyer's journey.
- Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer's journey from awareness through adoption and expansion.
- Develop nurture strategy and framework in collaboration with the marketing automation team to ensure maximum lead conversion.
- Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social, and digital media teams.
- Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
- Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk.
- Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
- Document processes, create templates, publish program briefs, and execution instructions.
- Analyze and evaluate campaign performance, reporting out to key stakeholders regularly, and optimizing performance based on real-time data.
- 7-10 years of multichannel campaign strategy development and marketing execution experience.
- Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors.
- Deep understanding of campaign creation, tools, and platforms used across both digital and traditional marketing tactics.
- Strong writing skills with the ability to write copy from messaging developed by product marketing.
- A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information from tools such as Tableau, Allocadia, and Marketo.
- Strong leadership and consensus-building skills, with a willingness to work diplomatically while keeping targets and goals top of mind.
- Results-driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization.
- Strong project management skills, deeply detail-oriented, with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives.
- Thrives in a fast-paced evolving environment.
CyberArk is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle. The world's leading organizations trust CyberArk to help secure their most critical assets.
To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn, or Facebook.
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