Senior Director of Performance Marketing
3 weeks ago
The Senior Director of Performance Marketing will lead the development and execution of a comprehensive performance marketing strategy aligned with Bright Horizons' business goals and objectives.
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns, including SEM, SEO, display, social media, and direct mail.
- Oversee the performance marketing budget, ensuring optimal allocation of resources.
- Utilize data analytics and performance metrics to assess campaign effectiveness, drive optimization, and inform strategic decisions.
- Collaborate closely with cross-functional teams, including Product, UX, and Brand, to ensure a cohesive approach to customer engagement and brand messaging.
- Lead, mentor, and inspire a high-performing team of marketing professionals, fostering a culture of collaboration and continuous improvement.
Requirements:
- Bachelor's Degree in Marketing, Business Administration, or related field.
- 8+ years of experience in performance marketing, with a strong focus on digital channels, and growth marketing in e-commerce (preferably B2C).
- 7+ years as a people manager.
- Proven track record of driving successful marketing campaigns and achieving measurable results.
- Strong analytical skills with proficiency in data analysis tools and platforms.
- Exceptional leadership and team management abilities.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
What We Offer:
- Competitive compensation package.
- Opportunities for professional growth and development.
- A collaborative and dynamic work environment.
- Benefits, including health insurance, 401(k), and PTO.
About Bright Horizons:
Bright Horizons is a leading provider of early education and family solutions. We are committed to creating a workforce that promotes and supports diversity and inclusion.
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