Digital Marketing Supervisor

3 weeks ago


Newton, United States Thorlabs Full time
Job Title: Digital Marketing Supervisor

The Digital Marketing Supervisor plays a crucial role in strengthening Thorlabs' brand position by developing and overseeing the creation of effective digital marketing collateral. This includes writing, editing, and reviewing content to ensure it meets brand requirements and effectively communicates the company's message.

Key Responsibilities:
  • Lead the Digital Team in planning and producing content for the company's ecommerce site, marketing campaigns, tradeshows, social media, and other digital materials.
  • Utilize project management skills to develop, execute, and optimize marketing campaigns and projects across various platforms.
  • Supervise the Digital Team, providing clear guidance and direction to ensure project success.
  • Develop and maintain a deep understanding of the company's brand guidelines and ensure all digital marketing efforts align with these standards.
  • Collaborate with cross-functional teams to plan and execute digital marketing strategies, including video and social media content.
  • Stay up-to-date with the latest best practices and technologies in digital marketing, analyzing competitors' efforts to inform decision-making.
Requirements:
  • 5-7 years' experience in digital marketing or a management role.
  • Bachelor's degree in marketing, communications, or a related field.
  • Excellent organizational, planning, and project management skills.
  • Strong interpersonal and communication skills.
  • Ability to multitask, problem-solve, and work under tight deadlines.
What We Offer:

Thorlabs is an equal opportunity employer, committed to creating a diverse and inclusive work environment. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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