Senior Director of Performance Marketing
4 weeks ago
The Senior Director of Performance Marketing is responsible for leading performance marketing initiatives at Bright Horizons Family Solutions.
This role will be pivotal in driving center leads and enrollments and supporting benefits registration and utilization through data-driven strategies.
The Senior Director of Performance Marketing will oversee a team of marketing professionals and collaborate closely with cross-functional teams to optimize our marketing efforts across multiple channels.
Key responsibilities include developing and executing a comprehensive performance marketing strategy aligned with Bright Horizons' business goals and objectives.
Key areas of focus include channel management and innovation, data analysis, budget management, collaboration, market research, and team management.
Requirements include a Bachelor's Degree in Marketing, Business Administration, or related field, and 8+ years of experience in performance marketing with a strong focus on digital channels and growth marketing in e-commerce.
Strong analytical skills, proficiency in data analysis tools and platforms, exceptional leadership and team management abilities, and experience with effective external agency management are also required.
Bright Horizons Family Solutions is committed to creating a workforce that promotes and supports diversity and inclusion.
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk.
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Senior Director of Performance Marketing
4 weeks ago
Newton Center, Massachusetts, United States Bright Horizons Family Solutions Full timeThe Senior Director of Performance Marketing is responsible for leading performance marketing initiatives at Bright Horizons Family Solutions.This role will be pivotal in driving center leads and enrollments and supporting benefits registration and utilization through data-driven strategies.The Senior Director of Performance Marketing will oversee a team of...
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Senior Director of Performance Marketing
3 weeks ago
Newton, Massachusetts, United States Bright Horizons Full timeThe Senior Director of Performance Marketing will lead the development and execution of a comprehensive performance marketing strategy aligned with Bright Horizons' business goals and objectives.Key Responsibilities:Develop and execute multi-channel marketing campaigns, including SEM, SEO, display, social media, and direct mail.Oversee the performance...
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Senior Director, Performance Marketing-hybrid
4 weeks ago
Newton, Massachusetts, United States Bright Horizons Full timeJob SummaryThe Senior Director of Performance Marketing is a pivotal role in driving center leads and enrollments, as well as supporting benefits registration and utilization through data-driven strategies. This position oversees a team of marketing professionals and collaborates closely with cross-functional teams to optimize marketing efforts across...
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Senior Director of Product Marketing
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