Media & Digital DTC Marketing Lead - Strategic Partner

3 weeks ago

Atlanta, Georgia, United States UCB Full time
About the Role

We are seeking a highly skilled Media & Digital DTC Marketing Lead to partner with our brand, agencies, and internal stakeholders to drive value and innovation through media and digital strategies and executions.

This role will serve as a thought-leader and expert within the media and digital space across a portfolio of brands and indications, including late lifecycle and launch brands in a highly competitive marketplace.

The successful candidate will lead digital enablement, transformation, and advancement strategies within the Immunology DTC Marketing team.

Key Responsibilities
  • Lead development of paid media strategy and execution in partnership with media AOR for multiple campaigns
  • Evaluate and optimize media mix to drive enhanced performance (e.g. ROI, conversion)
  • Partner with analytics to create and implement media measurement strategy and output with internal and external partners
  • Partner with Digital Transformation team and internal partners (compliance, regulatory, legal) to build digital capabilities and experiences within DTC owned assets
  • Identify new and emerging channels/capabilities and partner with cross-functional partners to gain necessary endorsement and ultimately execute
  • Influence the team of cross-functional partners across IT, analytics, and market research and brand to build solutions and processes that enable increased patient engagement and reach, and that improve connectivity in cross-channel experiences
  • Partner with brand team, agencies, and IT partners to update/optimize/produce Immunology owned DTC websites
Requirements
  • Minimum Qualifications:
    • BS/BA degree required
    • 10+ years relevant industry experience (Pharma, CPG)
    • Prior marketing experience including paid media strategy and execution in traditional, digital, and emerging channels
    • Prior experience working with AORs leading media strategy and measurement plans
  • Preferred Qualifications:
    • Previous media or creative agency experience in the pharmaceutical category
    • Experience within Specialty brands / complex patient journeys
    • Experience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or Tableau
    • Experience with customer engagement offering such as Next Best Action solution to optimize commercial activity
    • Advanced understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social listening, online video, websites, management platforms, programmatic, endemic, paid search vs SEO
    • Advanced understanding of segmentation/audience development for use in testing and personalization
    • Strong experience connecting digital data and online experiences to offline behaviors and other 3rd party data sources for in-depth analysis
About UCB

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

We don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work.

We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet.

Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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