Digital Marketing Strategist

1 day ago


Atlanta, Georgia, United States Cox Media Group Full time
Job Title: Paid Search Strategist

Cox Media Group is seeking a highly skilled Paid Search Strategist to join our team. As a Paid Search Strategist, you will be responsible for managing the fulfillment activities and optimizations for Search campaigns, including SEM or PPC, Google Display Network (GDN), YouTube, Bing, Facebook, social ad buying, mobile, and more.

Key Responsibilities:
  • Develop and implement paid search campaigns on Google and Bing, including strategy, keyword identification, ad copy, and post-click tagging for campaign analysis.
  • Manage and optimize paid search, YouTube, and GDN campaigns to meet client budget goals and efficiency metrics.
  • Provide detailed analysis of key metrics and program tracking techniques to increase overall search performance efficiency.
  • Collaborate with cross-functional teams to ensure seamless campaign execution and optimization.
  • Stay up-to-date with industry trends and best practices in digital marketing and search engine optimization.
Requirements:
  • 3+ years of experience in digital advertising operations or fulfillment.
  • 2+ years of experience managing paid search advertising.
  • 3+ years of experience in digital marketing, including SEM, SEO, social, reach extension, video, or display advertising.
  • Proven skills in digital campaign management, including campaign performance against SLAs and KPIs.
  • Strong analytical and problem-solving skills, with the ability to evaluate data and interpret results.
About Cox Media Group:

Cox Media Group is a leading media company with a portfolio of 14 high-quality television brands, 49 top-performing radio stations, and numerous streaming and digital platforms. We are committed to delivering exceptional content and services to our audiences and clients.

We are a collaborative and open environment, where everyone feels valued, seen, and heard. Our shared commitment to living our company's core values - Teamwork, Diversity, Integrity, Quality, and Fiscal Responsibility - propels us every day, in everything we do.

We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly, and make a difference.



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