Digital Marketing Strategist

4 weeks ago


Atlanta, Georgia, United States UCB Full time

Key Responsibilities:

We are seeking a highly skilled Media & Digital Marketing Lead to join our marketing team. The ideal candidate will have a strong background in digital marketing and a proven track record of driving value and innovation through media and digital strategies.

Key Responsibilities:

  • Partner with brand, agencies, and internal and external stakeholders to drive value and innovation through media and digital strategies and executions.
  • Lead development of paid media strategy and execution in partnership with media AOR for multiple campaigns.
  • Evaluate and optimize media mix to drive enhanced performance.
  • Partner with Digital Transformation team and internal partners to build digital capabilities and experiences within DTC owned assets.
  • Influence the team of cross-functional partners across IT, analytics, and market research and brand to build solutions and processes that enable increased patient engagement and reach.

Requirements:

  • Prior marketing experience including paid media strategy and execution in traditional, digital, and emerging channels.
  • Prior experience working with AORs leading media strategy and measurement plans.
  • Previous media or creative agency experience in the pharmaceutical category.
  • Experience within Specialty brands / complex patient journeys.
  • Experience with email marketing platforms, Salesforce products, particularly Salesforce Marketing Cloud and/or Tableau.
  • Experience with customer engagement offering such as Next Best Action solution to optimize commercial activity.

About UCB:

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Equal Opportunities Employer:

UCB is an equal opportunities employer and welcomes applications from all qualified candidates.



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