Social Media and Influencer Marketing Lead

3 weeks ago

Atlanta, Georgia, United States GOODWIPES Full time
Transformative Social Media and Influencer Marketing Role

We're seeking a seasoned marketing and people leader to spearhead our social media ecosystem, encompassing organic social, paid social, and influencer marketing. As the Director of Digital Engagement, you'll be responsible for igniting brand awareness and fostering meaningful community engagement through strategic and hands-on leadership.

Key Responsibilities:

  • Oversee the development and execution of our total social media strategy, including organic social, paid social, and influencer marketing.
  • Lead and manage the brand's paid and owned content factory, encompassing organic social, paid social, and paid influencer marketing.
  • Create and manage the brand's social content calendar, working closely with internal and external creators to deliver high-performing content.
  • Directly manage and execute all creator content, collaborating with external partners to brief, review, and finalize content for our organic and paid channels.
  • End-to-end execution of influencer campaigns, including strategy, sourcing, contracting, briefing, and finalizing content.
  • Partner with our paid media agency on creator and influencer whitelisting, ensuring top-performing assets are integrated into the paid ecosystem and monitoring performance to inform adjustments.
  • Lead social listing and social media reporting, developing insights and recommendations to accelerate performance.
  • Manage a direct report (Content Creator and Social Media Manager) and a handful of retained part-time creators.

Requirements:

  • Excellent understanding of a brand's communications ecosystem and how all touchpoints work together to drive awareness and equity.
  • Previous experience executing a brand's organic social, paid social, and influencer marketing efforts.
  • Social-first mindset, with a passion for timely, culturally relevant content and campaigns to drive awareness and engagement.
  • Experience managing and developing direct reports.
  • Experience working directly with influencers and/or influencer managers or agencies.
  • Ability to think outside the box to develop innovative ways to reach potential consumers through social media.
  • Up-to-date knowledge of the latest social media tools and trends, including how brands are converting and engaging users through social channels.
  • Ability to prioritize tasks and see the forest through the trees.
  • Strong creative skills, adept at reviewing and optimizing influencer creative.
  • Proven experience managing and growing talent.
  • Ability to translate data into actionable insights and recommendations.
  • 8 years of experience in social media and/or brand marketing, ideally in the food, beverage, or personal care/beauty industry.

What We Offer:

  • Strong working knowledge of the competitive landscape, especially small to mid-scale CPG & personal care brands.
  • Experience partnering with external creators/influencers to produce winning results.
  • Full health insurance coverage (including dental + vision).
  • Opportunities to directly work with the co-founders and other senior leadership team members.

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