Business Development Representative
4 weeks ago
Job Summary:
As a Business Development Representative at Woodward Communications, you will be responsible for prospecting for new business in assigned territories and/or account lists. Your primary goal will be to generate revenue for retail, preprints, specialty publications, internet, and digital solutions to meet departmental goals.
Key Responsibilities:
- Prospect for new business in assigned territories and/or account lists.
- Sell and provide advertising and marketing services to businesses in person and by telephone.
- Prepare advertising for input through the advertising/production system.
- Generate revenue for retail, preprints, specialty publications, internet, and digital solutions to meet departmental goals.
- Inform customers of market research data, survey information, and market coverage, while discussing benefits of newspaper advertising, effective use of color, and other TH media products.
- Prepare presentations for current and potential advertising customers, utilizing daily paper, inserts, specialty publications, special features, and promotions.
- Assist customers in copywriting, graphics, layouts, co-op plans, and budgeting.
- Ensure that all advertising is published in accordance with the company's established rates, contracts, policies, and standards of acceptance.
- Prepare, read, and correct within deadlines all insertion tickets, pre-press orders, photo requests, and proofs.
- Accurate input of advertising information for accounts and record specific data in ATEX/(CRM System).
- Follow Woodward Communications credit policies and manage aging reports.
- Maintain current and complete advertiser information on all assigned accounts.
- Maintain a customer comes first environment with pro-active commitment to internal and external customer service.
- Suggest and initiate, as appropriate, new methods and procedures to enhance efficient operation of the department, newspaper, and other related products.
- Submit weekly Flash/1:1 reports in a timely manner.
- Active participation in all aspects of the Great Game of Business.
- Other job-related duties as assigned by supervisor.
Requirements:
- College degree or equivalent successful career track with a minimum of one year in advertising, marketing, or business.
- Ability to perform within time constraints, self-motivated, and resourceful.
- Able to assume responsibility with little supervision, present a positive image of TH Media to the public, appropriate dress, and discretion.
- Preserves confidentiality of customers, advertisers, and the company.
- Maintain a valid driver's license.
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