Account Executive
3 weeks ago
Job Title: Account Executive - Business Development
As a seasoned Account Executive - Business Development at Woodward Communications, you will be responsible for driving revenue growth by prospecting for new business opportunities and expanding existing relationships. Your primary goal will be to deliver exceptional customer experiences, increasing sales and revenue for the company.
Responsibilities:
- Prospect for new business in assigned territories and account lists.
- Sell and provide advertising and marketing services to businesses, both in-person and by phone.
- Prepare advertisements for input through the advertising/production system.
- Generate revenue for retail, preprints, specialty publications, internet, and digital solutions to meet departmental goals.
- Inform customers of market research data, survey information, and market coverage, discussing the benefits of newspaper advertising and effective use of TH media products.
- Assist customers in copywriting, graphics, layouts, co-op plans, and budgeting.
- Maintain accurate records of advertising information for accounts and update specific data in the ATEX/CRM system.
- Follow Woodward Communications credit policies and manage aging reports.
Qualifications:
- College degree or equivalent successful career track with a minimum of one year in advertising, marketing, or business.
- Ability to perform within time constraints, self-motivated, and resourceful.
- Strong analytical, creative, and communication skills.
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