Social Media Marketing Specialist

2 weeks ago

Baltimore, Maryland, United States Franklin Templeton Investments Full time
About Franklin Templeton Investments
At Franklin Templeton, we are at the forefront of innovation in the financial services industry, dedicated to providing our clients with exceptional investment solutions. Our firm is diverse and dynamic, encompassing asset management, wealth management, and fintech, all aimed at helping investors achieve their financial objectives. Our global teams bring a wealth of expertise and unique perspectives, fostering an inclusive and flexible work environment that encourages personal and professional growth.

Role Overview: Social Media Manager
As a key member of the Global Marketing team, you will play a pivotal role in shaping and overseeing the social media strategy for Franklin Templeton. Your primary responsibility will be to enhance the firm's presence across various social media platforms, catering to both B2B and B2C initiatives. Collaborating with stakeholders across the organization, you will create tailored content for regional audiences while also working with the global social media team to implement relevant global content.

Key Responsibilities:
  • Collaborate with regional marketing leaders and the Social Media Director to establish a comprehensive global social media strategy.
  • Engage with senior leaders from different departments to develop and execute effective organic social media campaigns.
  • Oversee the management of Franklin Templeton's public social media channels, including Facebook, LinkedIn, Twitter, and Instagram.
  • Craft and edit compelling copy, design visuals, and repurpose existing content to optimize reach and engagement on social media.
  • Work alongside regional marketing teams to enhance paid social media initiatives.
  • Provide expert consulting and guidance on social media strategies for regional business teams and external partners.
  • Maintain a content calendar and tag content appropriately for improved analytics reporting.
  • Deliver analytics reports and actionable insights to executives to inform future strategies.
  • Ensure compliance approval for all content and manage proper archiving.
  • Support the firm's social media employee advocacy program.
  • Stay updated on social media trends and platform advancements to identify opportunities for content evolution.
Qualifications and Skills:
  • Bachelor's degree.
  • 5+ years of experience in developing social media content and managing social media for a major brand in a corporate setting.
  • Advanced understanding of social media platforms and the evolving digital landscape.
  • Exceptional writing skills tailored for social media and web content.
  • Intermediate to advanced skills in image editing.
  • Strong grasp of organic social media strategies.
  • Ability to work independently, setting objectives and managing your own activities.
  • Excellent organizational and prioritization skills.
  • Outstanding communication and relationship-building abilities.
  • Strong business judgment and ethical standards.
  • Portfolio showcasing previous client work.
  • Experience in financial services marketing is highly preferred, with a solid understanding of the industry.
Employee Benefits:
Franklin Templeton offers a competitive range of total rewards, both monetary and non-monetary, designed to support the well-being of our employees. In addition to base compensation, we provide various benefits including discretionary bonuses, a 401(k) plan, health insurance, and additional perks. Our compensation philosophy considers multiple factors, including location and job-related experience, ensuring a fair and comprehensive rewards system.

Join Our Culture:
Our culture is defined by our diverse workforce and core values. We are committed to providing our employees with the resources and opportunities needed to thrive both professionally and personally. We understand that employee well-being is paramount, and we strive to offer benefits that cater to individual needs, whether for health, family, or community engagement.

  • Social Media Strategist

    2 weeks ago

    Baltimore, Maryland, United States service coordination Full time

    Job Overview: We are seeking a skilled Digital Engagement Specialist to join our team at Service Coordination, Inc. This role is essential in enhancing our online presence and driving engagement across various social media platforms. The ideal candidate will possess a Bachelor’s Degree and have a passion for utilizing social media to foster community...

  • Social Media Marketing Manager

    1 week ago

    Baltimore, Maryland, United States service coordination Full time

    Job Summary:The Social Media Manager will develop and lead social media content development and campaigns that position Service Coordination as a leader in case management services. This role will focus on creating fresh and innovative tactics to increase awareness of Service Coordination and its impact, drive website traffic, and intake conversions across...

  • Advertising Media Specialist

    2 weeks ago

    Baltimore, Maryland, United States Media Works Full time

    Position OverviewSalary: $40,000 per yearCompany: Media Works LTD, a prominent and dynamic integrated media agency, is seeking a Media Coordinator to enhance our vibrant team. Our organization is committed to fostering collaboration, communication, and a positive workplace culture. We actively contribute to our community through various initiatives, promote...

  • Advertising Media Specialist

    2 weeks ago

    Baltimore, Maryland, United States Media Works Full time

    Job OverviewSalary: $40,000 per annumCompany: Media Works LTD, a dynamic and esteemed integrated media agency, is seeking a Media Coordinator to enhance our vibrant team. Our organization is built on the principles of teamwork, effective communication, and a strong cultural foundation. We are committed to community engagement through Acts of Kindness,...

  • Social Media Engagement Coordinator

    1 week ago

    Baltimore, Maryland, United States John Hopkins University Full time

    Job Title: Marketing CoordinatorPosition Overview:The Marketing Coordinator will collaborate with the digital marketing team to implement engaging communications, marketing, and fundraising initiatives across various digital platforms. This role will lead community engagement efforts, providing innovative ways for audiences to connect and interact.Key...

  • Event Marketing Specialist

    2 weeks ago

    Baltimore, Maryland, United States Power Plant Live Full time

    EVENT MARKETING SPECIALIST OVERVIEW:As an Event Marketing Specialist, you will work closely with the Marketing and Event Production teams to transform creative concepts into reality. Engage in a vibrant setting that combines marketing expertise with practical experience in event organization and promotions.KEY RESPONSIBILITIES: Crafting and implementing...

  • Media Relations Coordinator

    2 weeks ago

    Baltimore, Maryland, United States Media Works Full time

    Job OverviewSalary: $40,000 per annumCompany: Media Works LTD, a dynamic and esteemed integrated media agency, is seeking a Media Coordinator to enhance our vibrant team. We pride ourselves on fostering a collaborative environment that values communication and a strong organizational culture. Our commitment to community engagement is reflected in our Acts of...

  • Marketing Communications Specialist

    2 weeks ago

    Baltimore, Maryland, United States Johns Hopkins University Full time

    We are looking for a Content Marketing Specialist to play a vital role within the marketing and communications team in the Office of Undergraduate Admissions. This position will be instrumental in the planning and execution of engaging social and digital media content. As the primary digital content creator, you will ensure that all content is accurate,...

  • Event Marketing Specialist

    2 weeks ago

    Baltimore, Maryland, United States Power Plant Live Full time

    Position Overview for Marketing Coordinator:The Marketing Coordinator position is designed for individuals who are eager to engage with the Marketing and Events Production team. This role provides a unique opportunity to delve into the marketing sector while gaining practical experience in event management and promotional activities within an energetic and...

  • Event Marketing Specialist

    2 weeks ago

    Baltimore, Maryland, United States Power Plant Live Full time

    Position Overview for Marketing Coordinator:The Marketing Coordinator position is essential for fostering collaboration with the Marketing and Events Production team. This role provides a unique opportunity to delve into the marketing sector while gaining practical experience in event management and promotional activities within a lively and engaging work...

  • Event Marketing Specialist

    2 weeks ago

    Baltimore, Maryland, United States Power Plant Live Full time

    Position Overview for Marketing Coordinator:The Marketing Coordinator position entails working closely with the Marketing and Events Production team. This role provides a unique opportunity to gain insights into the marketing sector while obtaining practical experience in event management and promotional activities within a lively and engaging work...

  • Search Engine Marketing Expert

    2 weeks ago

    Baltimore, Maryland, United States Media Works Full time

    Job OverviewSalary: Commensurate with experienceMedia Works is seeking a Digital Advertising Specialist with 1-3 years of relevant experience. As a well-established and dynamic integrated marketing agency, we have been serving a diverse clientele for over 35 years.Role Summary:This position is integral to the daily management, development, and enhancement of...

  • Search Engine Marketing Expert

    1 week ago

    Baltimore, Maryland, United States Media Works Full time

    Job OverviewSalary: Commensurate with experienceMedia Works is seeking a Digital Advertising Specialist with 1-3 years of experience. We are a dynamic and reputable integrated marketing agency based in Baltimore, MD, with over 35 years of experience serving a diverse clientele.Position Summary:This role is integral to the daily management, development, and...

  • Marketing and Communications Specialist

    1 week ago

    Baltimore, Maryland, United States Brightview Senior Living Full time

    About UsBrightview Senior Living is a leading provider of senior living services, dedicated to delivering exceptional care and innovative solutions. Our team is passionate about making a meaningful difference in the lives of our residents and their families.Job SummaryWe are seeking a highly skilled Marketing and Communications Specialist to join our team....

  • Search Engine Marketing Expert

    2 weeks ago

    Baltimore, Maryland, United States Media Works Full time

    Job OverviewSalary: Commensurate with experienceMedia Works is seeking a Search Engine Marketing Expert with 1-3 years of relevant experience. We are a dynamic and reputable integrated marketing agency based in Baltimore, MD, with over 35 years of service to a diverse clientele.Position Overview:This role is pivotal in the daily execution, management, and...

  • Digital Sales and Events Marketing Specialist

    6 days ago

    Baltimore, Maryland, United States Baltimore Magazine Full time

    We are seeking a highly skilled Digital and Events Sales Specialist to join the advertising sales team at Baltimore Magazine. Responsibilities for this position include actively prospecting for new business, consulting on digital and event advertising opportunities, proposals, closing sales, and managing accounts on an ongoing basis.Key Responsibilities: ...

  • Marketing Specialist

    4 days ago

    Baltimore, Maryland, United States RPMGlobal Full time

    About the Role:The Marketing Specialist will be responsible for driving business growth and revenue through strategic sales and marketing efforts. This role will focus on building and maintaining strong relationships with clients, identifying new sales opportunities, and developing effective sales plans to meet and exceed goals.Key Responsibilities:Develop...

  • Content Marketing Strategist

    6 days ago

    Baltimore, Maryland, United States University of Maryland Medical System Full time

    Job DescriptionJob Summary:The University of Maryland Medical System is seeking a highly skilled Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content marketing strategy that showcases our expertise in healthcare and wellness.Key...

  • Communications and Marketing Associate

    1 week ago

    Baltimore, Maryland, United States John Hopkins University Full time

    Job Title: Marketing CoordinatorThe Marketing Coordinator will collaborate with the digital marketing team to implement engaging communications, marketing, and fundraising initiatives across various digital platforms, including established channels such as Facebook, Instagram, LinkedIn, X, and YouTube. This position will lead community engagement efforts for...

  • Marketing Automation Specialist

    1 week ago

    Baltimore, Maryland, United States Facet LLC Full time

    Facet LLC is on the lookout for a dedicated and skilled Marketing Operations Specialist to bolster our Marketing & Growth division. The ideal candidate will possess a strong background in marketing automation, customer journey mapping, and familiarity with marketing automation tools, particularly Salesforce Marketing Cloud. This position plays a vital role...