Social Media Strategist

2 weeks ago

Baltimore, Maryland, United States service coordination Full time

Job Overview:
We are seeking a skilled Digital Engagement Specialist to join our team at Service Coordination, Inc. This role is essential in enhancing our online presence and driving engagement across various social media platforms.

The ideal candidate will possess a Bachelor’s Degree and have a passion for utilizing social media to foster community connections and promote our mission.


Key Responsibilities:

Position Title:
Digital Engagement Specialist Reports to: Vice President of Marketing and Communications

Company Summary:

Service Coordination, Inc. is dedicated to supporting individuals with diverse needs, including those with disabilities and the elderly, through comprehensive case management services.


Role Summary:

The Digital Engagement Specialist will spearhead the creation and execution of social media content strategies that elevate the Service Coordination brand. This role involves crafting innovative campaigns that enhance awareness of our services and drive engagement across multiple digital channels.

Working closely with the Marketing and Communications team, you will play a pivotal role in storytelling and building a vibrant online community.


Team Expectations:

All team members are expected to uphold the organization's mission and values, ensuring compliance with all relevant policies and procedures. Collaboration, participation in meetings, and a commitment to diversity are essential.


Essential Duties:
Lead and manage organic social media campaigns across platforms such as LinkedIn, Twitter, and Facebook.

Collaborate with the Vice President of Marketing and Communications to refine the annual social media strategy and monthly content calendars.

Oversee daily posting schedules, focusing on data-driven engagement and optimization.

Develop social media best practices and standards to enhance brand identity and audience interaction.

Analyze performance metrics to adjust strategies and improve engagement outcomes.

Stay informed on social media trends and identify opportunities for impactful storytelling and real-time engagement.

Manage community interactions, responding to comments and messages to strengthen brand loyalty.

Work across departments to amplify the reach of social media initiatives and campaigns.

Continuously innovate our social media presence by staying updated on industry trends and emerging platforms.


Qualifications:

Education:
Bachelor's Degree

Experience:
Minimum of 4 years in social media management, with a strong understanding of both paid and organic strategies.
Proficiency in social media advertising platforms is preferred.
Exceptional writing and communication skills are required.
Strong project management abilities and attention to detail are essential.

Core Competencies:

Customer Focus:
Prioritize the needs of the individuals we serve in all decision-making processes.

Relationship Building:
Establish and maintain meaningful connections within the organization and the community.

Diversity and Inclusion:
Value and respect cultural differences and promote an inclusive environment.
Physical Requirements:
Standard office environment with the ability to remain stationary for extended periods. Must be able to operate standard office equipment and communicate effectively with team members.

Disclaimer:

This job description is subject to change based on organizational needs. Service Coordination, Inc. is an equal opportunity employer committed to diversity and inclusion.

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