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Content Marketing Strategist

2 months ago

Baltimore, Maryland, United States University of Maryland Medical System Full time
Job Description

Job Summary:

The University of Maryland Medical System is seeking a highly skilled Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content marketing strategy that showcases our expertise in healthcare and wellness.

Key Responsibilities:

  • Develop and execute a content marketing strategy that aligns with our business objectives and resonates with our target audience.
  • Collaborate with cross-functional teams to create high-quality content that meets the needs of our customers and stakeholders.
  • Utilize marketing automation tools to deploy targeted email campaigns and track their effectiveness.
  • Manage and maintain our social media presence, creating engaging content that fosters community engagement and brand visibility.
  • Assist in the production process of podcast and vodcast episodes, ensuring content alignment with our brand messaging and providing valuable insights to our audience.
  • Develop and version content for various marketing and communication channels, optimizing content for search engine optimization to improve visibility and reach.
  • Work closely with subject matter experts to ensure accuracy and relevance of content, incorporating expert insights to enhance the quality and credibility of our content offerings.
  • Monitor and analyze content performance metrics, providing insights and recommendations to optimize content strategy and drive continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 3 years' experience in content marketing developing content for a medium to large size organization.
  • 1 year of experience in content creation within the healthcare or wellness industry.
  • Strong portfolio of writing samples including long and short form content in the form of blog articles, project briefs, website content, social media posts, and storyboarding scripts.

Preferred Qualifications:

  • 3 years' experience in managing and collaborating with content creation agency partners (internal and/or external) to develop and version content for various marketing and communication channels.

About Us:

The University of Maryland Medical System is a private, university-based regional health system focused on serving the healthcare needs of Maryland. We bring innovation, discovery, and research to the care we provide, while educating the state's future physicians and healthcare professionals through our partnership with the University of Maryland School of Medicine and the UM Schools of Nursing, Pharmacy, Social Work, and Dentistry in Baltimore.