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Communications and Marketing Associate

2 months ago

Baltimore, Maryland, United States John Hopkins University Full time

Job Title: Marketing Coordinator

The Marketing Coordinator will collaborate with the digital marketing team to implement engaging communications, marketing, and fundraising initiatives across various digital platforms, including established channels such as Facebook, Instagram, LinkedIn, X, and YouTube. This position will lead community engagement efforts for Johns Hopkins University, providing audiences with innovative ways to connect and interact.

Key Responsibilities:

  • Content Creation: Develop original and evergreen social media content for Johns Hopkins University's channels, including:
    • Written posts
    • On-brand designs tailored to each platform
    • Photo editing
    • Social video production, utilizing b-roll effectively to captivate audiences
  • Live Engagement: Generate excitement for and manage social media during live events, acting as a behind-the-scenes producer and occasionally serving as an emcee.
  • Support for Leaders: Enhance the capacity of university leaders to excel in live social moments.
  • Event Coordination: Collaborate with the events team to elevate social media presence during routine events and conferences, including developing social toolkits and mentoring key speakers.
  • Current Events Monitoring: Stay informed on global news to ensure the university's social media accounts respond appropriately to current events.
  • Fundraising Collaboration: Partner with the development team to create content for fundraising campaigns related to urgent humanitarian issues and time-sensitive opportunities.
  • Audience Engagement: Work with communications and fundraising teams to disseminate social content effectively, aiming to grow a US-based audience and convert engaged individuals into donors.

Community Building:

  • Monitor and encourage engagement across all social platforms, implementing systems for interaction with audiences.
  • Develop strategies to enhance audience engagement, focusing on Meta and LinkedIn.
  • Build supportive communities around Johns Hopkins University's mission to improve health and save lives.

Marketing Production and Support:

  • Coordinate marketing projects with the Marketing Manager to ensure timely execution of deliverables.
  • Organize annual updates to marketing plans and materials.
  • Provide insights to enhance campaign performance and brand visibility.
  • Evaluate and recommend process improvements for marketing initiatives.
  • Collaborate with stakeholders to fulfill marketing requests.
  • Utilize project management software to track and manage marketing projects effectively.

Qualifications:

  • Bachelor's Degree
  • Three years of relevant experience

Special Skills:

  • Proficiency in driving social media engagement
  • Strong understanding of the social media landscape and content customization
  • Creative thinking and execution of innovative social campaigns
  • Ability to analyze social media data
  • Demonstrated project management skills
  • Excellent writing and design abilities
  • Experience in photography and videography principles