Marketing Strategist, Product Launch Specialist

7 days ago


Newark, California, United States Walmart Full time
Job Description

This role is part of Walmart's ecommerce portfolio and is one of the fastest growing and most profitable business units. The successful candidate will be responsible for developing and executing successful product marketing strategies in an e-commerce, or marketplace environment.

About Us

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance.

Responsibilities
  • Develop comprehensive messaging frameworks that articulate Walmart product's features, benefits, and differentiation points.
  • Lead messaging and positioning efforts for new product launches or feature releases.
  • Conduct deep seller/customer research to gain insights into product adoption, seller needs, and user pain points.
  • Partner with Account Management and GTM partner teams to drive awareness, generate leads, and enable sales effectiveness.
Requirements
  • Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
  • 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications
  • Masters: Business Administration
Estimated Salary Range

$117,000.00-$234,000.00 per year, including annual or quarterly performance bonuses.



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