Lead Product Marketing Strategist

2 weeks ago


Bellevue, Washington, United States SAP Full time
Company Overview:

SAP is dedicated to enhancing global efficiency and innovation through our advanced business solutions. Our collaborative culture is rooted in a shared commitment to drive meaningful change and foster a diverse workplace.

Position Summary:
The SAP Business Technology Platform (BTP) serves as a vital nexus of essential technology services, encompassing application development, automation, integration, data management, and AI solutions. This platform underpins SAP's business applications, ensuring exceptional efficiency and innovation in business processes.

Role Overview:
The focus of this position is to oversee Product Marketing for AppDev, Automation, Integration, and AI within the BTP framework. This role emphasizes the adoption of these capabilities across SAP's business applications portfolio.

As a Senior Product Marketing Manager, you will:

  • Define, validate, and communicate the value proposition of AppDev, Automation, Integration, and AI capabilities.
  • Conduct market analysis to identify new opportunities and refine our go-to-market strategies.
  • Create thought leadership content and support engagements with analysts and field teams.

Team Dynamics:
The Marketing & Solutions team for AppDev, Automation, Integration, and AI (ADAI) is a dynamic and fast-paced global unit of experts driving some of SAP's most innovative products and services. We prioritize a data-driven approach and encourage continuous learning and growth among our members.

Key Responsibilities:

  • Collaborate with various Line of Business (LoB) solution teams to shape the induction strategy for the AppDev, Automation, and Integration portfolio.
  • Analyze market feedback from customers and partners to inform product decisions.
  • Evaluate sales and adoption trends to optimize go-to-market motions.
  • Support analyst inquiries and assist in the technical review of marketing materials.
  • Engage in partner and sales enablement activities, presenting insights and strategies.
  • Contribute to the pricing and packaging strategies for ADAI capabilities within SAP BTP.

Qualifications:
To be successful in this role, candidates should possess:

  • A University Degree (Bachelor or Master) in Computer Science, Information Technology, or Business Administration.
  • Insight into AppDev and AI market trends, along with familiarity with SAP's application portfolio.
  • Experience in B2B sales environments, supporting sales cycles, and engaging with customers.
  • A proactive mindset with a strong customer orientation and focus on quality.

Preferred Skills:

  • Exceptional analytical and communication skills, capable of presenting complex topics to senior audiences.
  • Ability to synthesize customer needs and drive execution toward successful outcomes.
  • Strong collaboration skills and relationship-building capabilities across diverse teams.
  • Willingness to travel internationally as required.

Work Experience:
3+ years of relevant experience, with a minimum of 2 years in product marketing, product management, or developer advocacy.

Our Commitment:
SAP is committed to fostering an inclusive workplace where every individual can thrive. We believe in the unique contributions of each employee and strive to create an equitable environment for all.

Compensation Transparency:
SAP values pay transparency and is committed to equitable compensation practices. The targeted compensation range for this position is between 99,000 and 216,000 USD, depending on various factors including education, skills, and experience.



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