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Lead Product Marketing Strategist

2 months ago

Bellevue, Washington, United States SAP Full time
Company Overview:

At SAP, we are dedicated to empowering individuals to achieve their best. Our organizational culture emphasizes teamwork and a collective commitment to enhancing global operations.

Our Mission:
We strive to build a future-oriented workplace that values diversity, promotes flexibility, and aligns with our purpose-driven initiatives.

Team Environment:
We foster a collaborative and supportive atmosphere, prioritizing professional growth, acknowledging individual contributions, and offering a variety of benefits tailored to your needs.


Position Summary:

The SAP Business Technology Platform (BTP) is a dynamic integration of essential technology services that encompass application development, automation, integration, data management, and AI solutions.

BTP serves as the core framework for SAP's business applications, delivering unmatched efficiency, automation, and innovation in business processes, while allowing for customization and the development of new user experiences.


Role Responsibilities:

As a Product Marketing Manager, you will play a pivotal role in promoting the adoption of AppDev, Automation, Integration, and AI capabilities across SAP's business applications portfolio.

Your responsibilities will include:

  • Defining, validating, and communicating the value proposition of AppDev, Automation, Integration, and AI capabilities.
  • Conducting market analysis to identify new opportunities and refining our go-to-market strategies.
  • Creating thought leadership content and supporting engagements with analysts and field teams.
  • Collaborating with various Line of Business (LoB) solution teams to enhance the AppDev, Automation, and Integration portfolio.
  • Gathering market feedback from customers and partners to inform product development.
  • Analyzing sales trends to optimize go-to-market motions.
  • Engaging in pricing and packaging strategies for ADAI capabilities within SAP BTP.

Qualifications:

Required:

  • Bachelor's or Master's degree in Computer Science, Information Technology, or Business Administration.
  • Understanding of AppDev and AI market trends, along with knowledge of SAP's application portfolio.
  • Experience in B2B sales environments, supporting sales processes, and engaging with customers.
  • Self-motivated with a strong customer focus and commitment to quality.

Preferred:

  • Strong analytical skills and the ability to communicate complex ideas effectively.
  • Proven collaboration skills and the ability to build relationships across teams.
  • Willingness to travel internationally as needed.

Experience:

A minimum of 3 years of relevant work experience, with at least 2 years in product marketing, product management, or developer advocacy.


Our Commitment:

SAP is committed to fostering an inclusive workplace that values diversity and promotes equal opportunities for all employees. We believe in empowering our workforce and creating a supportive environment where everyone can thrive.

We are proud to be an equal opportunity employer and provide accommodations for applicants with disabilities.