Lead Product Marketing Strategist

2 weeks ago


Bellevue, Washington, United States SAP Full time
Company Overview:

SAP is dedicated to helping the world operate more efficiently. Our culture emphasizes teamwork and a shared commitment to making a positive impact globally.

We prioritize building a future-ready workplace that values diversity, flexibility, and a purpose-driven approach.


About the Role:

The SAP Business Technology Platform (BTP) combines essential technology services, including application development, automation, integration, data management, and AI solutions.

This platform serves as the foundation for SAP's business applications, enhancing efficiency, automation, and innovation in business processes while allowing for customization and development of new experiences.


Key Responsibilities:
  • Oversee Product Marketing for App Development, Automation, Integration, and AI within BTP.
  • Drive the adoption of App Development, Automation, Integration, and AI capabilities across SAP's business applications portfolio.
  • Define and communicate the value proposition of these capabilities and their applications within various Line of Business (LoB) solutions.
  • Conduct market analysis to identify new opportunities and refine go-to-market strategies.
  • Collaborate with customers and partners to gather market insights and inform product development.
  • Support analyst engagements and field enablement initiatives.

Team Dynamics:

The Marketing & Solutions team for App Development, Automation, Integration, and AI (ADAI) is a dynamic, global group of professionals leading innovative products and services at SAP.

We foster a data-driven culture that encourages proactive action and continuous learning for all team members.


Qualifications:

Required:

  • Bachelor's or Master's degree in Computer Science, Information Technology, or Business Administration.
  • Knowledge of App Development and AI market trends, along with familiarity with SAP's application portfolio.
  • Experience in B2B sales environments, supporting sales processes, and engaging with customers.
  • Self-motivated with a strong customer-centric approach.

Preferred:

  • Strong analytical skills and the ability to communicate complex topics effectively.
  • Experience in collaborating with cross-functional teams in an international setting.
  • Willingness to travel as needed.

Work Experience:

A minimum of 3 years of relevant experience, with at least 2 years in product marketing or product management.


Our Commitment:

SAP is an equal opportunity employer, dedicated to fostering an inclusive workplace that values diversity and promotes the well-being of all employees.

We believe in empowering our workforce to reach their full potential and contribute to a more equitable world.



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