Lead Product Marketing Strategist

2 weeks ago


Bellevue, Washington, United States SAP Full time
Company Overview:

SAP is dedicated to helping the world operate more efficiently. Our culture emphasizes teamwork and a collective drive to enhance global operations.

We prioritize building a foundation for the future, fostering a workplace that values diversity, flexibility, and a commitment to purposeful work.

Our environment is collaborative and supportive, with a strong emphasis on professional growth, recognition of individual contributions, and a variety of benefits tailored to your needs.


Position Summary:

The SAP Business Technology Platform (BTP) integrates essential technology services, including application development, automation, integration, data management, and AI solutions.

BTP serves as the core of SAP's business applications, delivering unmatched efficiency, automation, and innovation in business processes, while allowing for customization and the development of new user experiences.


Role Responsibilities:

The Product Marketing team for AppDev, Automation, Integration, and AI is tasked with driving the adoption of these capabilities across SAP's business applications portfolio.

As a Senior Product Marketing Manager, you will:

  • Define, validate, and communicate the value proposition of AppDev, Automation, Integration, and AI capabilities.
  • Analyze market trends and provide insights to inform product strategies.
  • Collaborate with various solution teams to shape the induction strategy for the product portfolio.
  • Engage with customers and partners to gather market feedback and guide product decisions.
  • Support analyst inquiries and contribute to marketing asset reviews.
  • Lead pricing and packaging discussions for ADAI capabilities within SAP BTP.

Qualifications:

To be successful in this role, candidates should possess:

  • A Bachelor's or Master's degree in Computer Science, Information Technology, or Business Administration.
  • An understanding of AppDev and AI market trends, along with familiarity with SAP's offerings.
  • Experience in B2B sales environments, supporting sales cycles, and engaging with customers.
  • A self-starter attitude with a focus on quality and customer satisfaction.

Preferred Skills:

Additional skills that would be advantageous include:

  • Strong analytical and communication abilities.
  • Capability to present complex topics to senior audiences.
  • Experience in collaborating with cross-functional teams in an international setting.
  • A willingness to travel as required.

Work Experience:

A minimum of 3 years of relevant experience, with at least 2 years in product marketing or product management.


Commitment to Inclusion:

SAP values diversity and is committed to creating an inclusive environment for all employees. We believe that our strength lies in the unique talents and perspectives each individual brings to our organization.

We are an equal opportunity employer and strive to provide accommodations for applicants with disabilities.



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