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Digital Marketing Strategist

2 months ago

Bellevue, Washington, United States Statsig, Inc Full time
About Statsig, Inc.

Statsig, Inc. is a pioneering company on a mission to revolutionize the way software is built, tested, and shipped. Thousands of companies rely on Statsig to deploy features safely, run experiments that drive understanding of their customers and business, and analyze user trends to inform their next investment areas. This is not just about building a better A/B testing tool; it's about catalyzing positive change in how builders build, ultimately resulting in better products and happier customers.

Job Summary

As a Digital Marketing Specialist at Statsig, Inc., you will play a crucial role in defining and executing digital marketing strategies that amplify our brand presence and drive pipeline generation goals. Working closely with marketing, business operations, and sales teams, you will leverage your expertise to initiate effective online campaigns, enhance our digital footprint, and engage meaningfully with our target audience.

Key Responsibilities
  • Digital Campaigns: Design, execute, and optimize digital marketing campaigns across various platforms, ensuring alignment with our brand strategy and growth objectives.
  • Content Creation: Guide our content marketing efforts based on our market's keywords, competition, and product offering. This includes creating content that resonates with our technical audience and amplifies our brand.
  • SEO and SEM: Implement and refine SEO and SEM strategies to increase visibility and traffic, leveraging analytics to continuously improve our approach and adjust for efficiency.
  • Email Marketing: Develop and execute email marketing campaigns, from conceptualization to analysis, to nurture leads and enhance customer retention.
  • Social Media Management: Manage and grow our social media presence, crafting content that resonates with our technical audience and amplifies our brand.
  • Market Analysis: Conduct market research and competitor analysis to identify digital trends, opportunities, and challenges, informing our digital marketing strategy.
  • Analytics and Reporting: Monitor, analyze, and report on campaign performance and web analytics, utilizing insights to drive decisions and improve digital marketing efforts.
Requirements
  • 3+ years of experience in digital marketing roles in B2B technology companies.
  • Based in the Seattle, WA area; this is an in-office role located in Bellevue, reinforcing our collaborative culture.
  • Demonstrated success in executing digital marketing strategies in fast-paced environments.
  • Exceptional content creation and storytelling skills, with a clear understanding of the digital landscape.
  • Experience in SEO, SEM, email marketing, and social media management.
  • Analytical mindset with a strong grasp of marketing metrics and data analysis.
  • Passionate about software development and experienced in engaging with a technical audience.