Marketing Communications Specialist

3 weeks ago

Getzville, New York, United States William S. Hein & Co., Inc. Full time
Job Overview

Company Overview
William S. Hein Co., & Inc. is a distinguished publishing firm that serves over 3,500 institutions across more than 150 countries. For decades, we have been committed to delivering exceptional customer service and innovative solutions to the legal and academic sectors. Our flagship product, HeinOnline, stands as the largest image-based legal research database globally, reflecting our dedication to excellence.

HeinOnline boasts over 100 databases and more than 200 million pages of content, making it an indispensable resource for legal professionals, scholars, and researchers. With a comprehensive collection of law journals, government publications, international treaties, case law, and more, HeinOnline enables users to access unparalleled insights and conduct thorough research effortlessly.

Employee Benefits
We offer a comprehensive benefits package to our employees, including:

  • Competitive Salary and Bonus Structure
  • 401K/Profit Sharing Plan (typically 12-15%)
  • Medical, Dental, and Vision Insurance (up to 100% covered)
  • Paid Time Off and Parental Leave
  • Flexible Remote Work and Scheduling Options
  • In-house chef providing meals throughout the day
  • Opportunities for Professional Development
  • Participation in Employee Committees (DE&I, Events, Newsletter, etc.)
  • Complimentary Transportation Pass
  • And many additional benefits detailed on our Career page


Position Summary
We are in search of a dynamic and innovative Marketing Specialist to enhance our Marketing and Sales Departments. This role involves creating compelling promotional content, collaborating with colleagues to manage logistics for trade show events, and delivering outstanding service to our clientele.

Key Responsibilities:

  • Email Marketing: Design and implement high-quality email marketing campaigns using MailChimp, crafting engaging content that effectively communicates our products' value and features to enhance brand awareness and engage our target audience.
  • Content Development: Produce captivating product descriptions and blog articles that convey product information clearly and effectively.
  • Website Oversight: Create and update engaging web pages on our WordPress sites, ensuring responsiveness and adherence to SEO best practices.
  • Trade Show Management: Collaborate with marketing colleagues to execute various aspects of trade show conferences, including registrations, designing advertisements and graphics, managing leads, arranging travel, and ensuring successful event execution.
  • Creative Design: Develop impactful advertisements, brochures, slide decks, graphics, and other promotional materials using Adobe Creative Cloud, Canva, and PowerPoint, applying modern design principles.
  • Branded Merchandise: Coordinate with vendors to order and manage company-branded items, ensuring all promotional materials reflect our brand identity and values.
  • Video Production: Curate and produce engaging marketing videos to educate customers about new products and features, enhancing user engagement and understanding.
  • Product Launch Support: Assist in all marketing efforts related to launching new products and services, ensuring maximum exposure and interest.
  • Social Media Engagement: Manage and grow our company's social media presence for assigned platforms by driving engagement and enhancing brand visibility.
  • Customer Assistance: Provide exceptional customer service through various channels, offering assistance and solutions to our valued users.
  • Additional Responsibilities: Undertake other tasks as assigned by management to support the company's overall goals and objectives.


Qualifications
Skills, Abilities, & Interests:

  • Strong design, writing, and editing skills with meticulous attention to detail.
  • Proficiency in MailChimp or similar email marketing software, WordPress, Adobe Creative Cloud, Canva, and PowerPoint. Experience with Elementor is preferred.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.
  • Strong interpersonal skills and a customer-centric approach.
  • Creative thinker with effective problem-solving abilities.

Education & Experience

  • A minimum of five years of experience in marketing, content creation, and digital communications.
  • A bachelor's degree with a preferred focus in marketing.


Other Information
Schedule
Monday – Friday
Various shifts available

Salary
$55,000 to $68,000, based on experience

Commitment to Diversity
At William S. Hein & Co., Inc., we believe that diversity strengthens our organization. Our mission is to foster an inclusive environment where everyone feels valued and has equal opportunities to succeed. We are dedicated to ensuring that each member of our team can thrive within our organization.

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