Fundraising and Communications Director
4 weeks ago
At Youth Action Project, we are seeking a highly skilled Fundraising and Communications Director to lead our efforts in driving impactful fundraising campaigns and effectively communicating our vision to the community.
Key Responsibilities:
- Fund Development & Donor Management:
- Develop and implement a comprehensive development strategy to achieve annual fundraising goals and sustain our programs and initiatives.
- Identify and cultivate relationships with individual donors, corporate sponsors, foundations, and other potential funding sources.
- Identify grant opportunities and collaborate with the executive team to prepare and submit proposals. Manage/Report on the funding pipeline.
- Strategic Marketing & Communications:
- Develop and oversee the implementation of an integrated marketing and strategic communications strategy to engage target audiences and increase our visibility.
- Oversee the development and implementation of an annual content calendar to support consistent, engaging, and brand-appropriate content across channels (including website, newsletter, reports & case studies, social media, print collateral, press releases, etc.). Monitor the company's social media and online presence.
- Evaluate trends, assess new data, and remain up-to-date with current marketing best practices. Monitor, analyze, and report on pertinent metrics to ascertain campaign successes.
- Oversee all external communications platforms (website, social media, donor management/email marketing, etc.) and monitor the company's online presence.
- Supervise marketing staff and manage the department's workflows. Lead/Support marketing-related program development and internal training activities.
Requirements:
- A minimum of 5 years of related experience is preferred.
- Any combination of education and experience that demonstrates effective fund development, cause-based marketing, and strategic communications will be considered.
- Proficient in all areas of marketing, from copywriting to social media marketing.
- In-depth knowledge of brand development and multichannel marketing models.
- Possess a solid understanding of design, copy, and web practices.
- A proactive, agile, creative, and strategic thinker with strong time and project management abilities.
- Strong interpersonal, collaboration, and independent work skills.
- Excellent verbal and written communication skills.
- Results-oriented with exceptional organizational skills, strong attention to detail, a high degree of initiative, and a proven ability to handle competing priorities.
Key Performance Indicators (KPIs):
- # new donors / % recurring donors
- # active donors/conversion (to recurring) % rate
- # donor engagements/donor retention %
- average $ per donor / total donations rec'd.
Secondary KPIs:
- % of YAP alumni engagement rate
- # grants submitted / grant success rate %
- $ in grant pipeline / $ secured.
- % of annual budget secured (by dept.)
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