Corporate Content Marketing Specialist

2 weeks ago


Charlotte, North Carolina, United States Hendrick Automotive Company Full time
Position Overview:

The Corporate Content Marketing Specialist plays a pivotal role in strategizing, crafting, executing, and evaluating the organization's approach to digital content across various platforms including websites, social media, and Google My Business.

Key Responsibilities:
- Develop and maintain a cohesive corporate online brand voice and content strategy.
- Create and manage content calendars for corporate social media channels, ensuring timely and effective distribution of materials.
- Regularly update and enhance content across multiple brand platforms such as blogs, social media, and video channels.
- Cultivate community engagement through active interaction with followers and stakeholders.
- Analyze social media metrics to assess campaign performance and provide actionable insights for strategy optimization.
- Generate creative content aligned with brand campaigns and inventory promotions.
- Collaborate on media asset creation, ensuring adherence to brand standards and messaging consistency.
- Stay informed on marketing trends and platform updates to leverage new opportunities.

Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of relevant experience in social media management within a corporate or agency setting.
- Proficient understanding of major social media platforms including Facebook, Instagram, and TikTok.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent communication and presentation abilities, both written and verbal.
- Detail-oriented with a proactive approach to problem-solving.

Work Environment:
This role primarily operates in an office setting with occasional travel required to support various operations.

Company Culture:
At Hendrick Automotive Group, we believe our employees are our greatest asset. We foster a collaborative environment where individual talents are utilized to achieve shared goals. Our commitment to integrity and customer satisfaction drives our daily operations, ensuring that every team member contributes to our legacy of excellence.


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