Senior Integrated Marketing Leader

2 weeks ago

Berwyn, Pennsylvania, United States AscellaHealth Full time
Job Overview

AscellaHealth is in search of a highly experienced and driven Integrated Marketing Manager to enhance our innovative marketing team. This senior-level role is essential for steering cross-departmental strategies and fostering collaboration with IT and Business Development teams to elevate our digital footprint and refine marketing tactics.

Key Responsibilities:

  • Collaborate closely with IT and Business Development teams to ensure the effective integration of marketing strategies with technological solutions.
  • Facilitate interdepartmental collaboration to create and execute impactful marketing initiatives.
  • Oversee the formulation and implementation of digital marketing roadmaps, including enhancements to websites and management of CRM systems.
  • Align marketing efforts with overarching business objectives and goals.
  • Manage updates to website content, focusing on lead generation and SEO improvements.
  • Administer the comprehensive list of web domains.
  • Develop and enhance audience segmentation strategies in partnership with Business Development to ensure targeted messaging.
  • Lead customer journey mapping by creating use cases and identifying content needs for various customer segments.
  • Work with Business Development to ensure consistent messaging across all channels.
  • Direct the creation and execution of email marketing campaigns utilizing internal technology platforms.
  • Ensure email campaigns are optimized for delivery, engagement, and conversion.
  • Oversee the deliverability and reputation of email communications and segmented lists.
  • Create Marketing KPI dashboards and reporting frameworks to monitor marketing performance.
  • Analyze data to extract insights and provide actionable recommendations for enhancing marketing effectiveness.
  • Deliver comprehensive monthly and quarterly reports on marketing channels and strategies.
  • Manage tracking and analytics strategies, including setting up Google Analytics and UTM tracking tools, in collaboration with IT support.
  • Strategically plan and oversee customer journey mapping initiatives to identify key touchpoints and enhance user experiences.
  • Conduct A/B testing to assess and refine marketing strategies and content.
  • Collaborate with Content Strategy and other internal marketing team members to develop personalized content strategies based on audience segments.
  • Ensure that content is relevant, engaging, and tailored to meet the diverse needs of our audience.
  • Lead additional digital marketing initiatives as directed by senior management.
  • Perform other related duties as required, demonstrating flexibility and adaptability in work assignments.

Qualifications:

  • A bachelor’s degree in Marketing, Communication, or IT with a business focus is required; a Master’s degree is advantageous.
  • Minimum of five years of experience in digital management, with at least two years in a digital integrated marketing role.
  • Proven track record in managing digital roadmaps, CRM systems, websites, and email marketing campaigns.
  • Experience with web technologies and CRM platforms to effectively manage customer journeys, with a preference for Constant Contact and Microsoft Dynamic 365 Customer Insights.
  • Ability to develop, report, and present data analysis to inform business decisions. Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Marketo, Constant Contact).
  • Strong expertise in segmentation strategies, A/B testing, trigger campaigns, and personalized content development.
  • Ability to leverage technology platforms to optimize customer engagement and drive business success.
  • Knowledge of data analysis and KPI reporting tools, with required experience in Google Analytics.
  • Capacity to analyze trends and effectively communicate findings to leadership.
  • Ability to thrive in a dynamic environment with evolving market conditions.
  • Demonstrated transparency, ethics, and drive.
  • Meticulous attention to detail and a creative, collaborative spirit.
  • Excellent communication and interpersonal skills for effective cross-departmental collaboration.
  • Strong analytical capabilities to interpret data and make informed decisions.
  • Creative problem-solving skills to develop innovative marketing strategies.
  • Proficiency in Microsoft applications, including Word, Outlook, and Excel.

About AscellaHealth:

AscellaHealth is a global partner dedicated to delivering comprehensive solutions to life sciences and healthcare companies, enhancing the quality of life for patients with complex, chronic conditions. Our mission is to shape the future of healthcare by providing end-to-end solutions that optimize outcomes, enable cost savings, and accelerate patient access to transformative therapies.

Our Vision: To lead in global health innovation, ensuring that complex therapies reach patients through a solution-oriented ecosystem that removes barriers and improves health outcomes.

Our Culture: We foster a culture of diversity and inclusion with a patient-centric approach, ensuring our innovative and collaborative environment delivers best-in-class specialty pharmacy solutions.

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