Director of Institutional Marketing

1 week ago

New York, New York, United States The Juilliard School Full time
Job Description

As the Director of Institutional Marketing at The Juilliard School, you will play a key role in shaping the institution's brand and marketing strategy. Your primary responsibility will be to develop and implement innovative marketing campaigns that showcase Juilliard's mission and values to a new generation of prospective students, patrons, donors, and the public.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans to increase brand awareness and drive engagement
  • Collaborate with cross-departmental teams to create and implement marketing campaigns for free and ticketed events, Juilliard Extension, Hire Juilliard Performers, and the Juilliard Store
  • Work closely with fundraising, support campaign, and philanthropic initiatives to create creative and data-driven marketing strategies
  • Develop and manage performance season marketing campaigns, leading close collaboration with artistic departments, box office, development, recital operations, media production, and public affairs teams
  • Support improved analytics management to continuously optimize marketing campaigns
  • Support Search Engine Marketing and implement and manage paid social media campaigns
Requirements:
  • Bachelor's degree and 8+ years of relevant work experience, including demonstrated experience with marketing, communications, campaign building, and business development
  • A skilled marketer with a history of creating and managing successful campaigns
  • Mastery of digital marketing skills, including social, search, and digital ad-buying
  • Natural collaborator who works seamlessly with colleagues across the organization
  • Excellent written communication skills, including copywriting and editing
  • Strong project management and organizational skills; ability to prioritize and address multiple tasks within a fast-paced business environment
  • Ability to troubleshoot and identify technical issues and communicate effectively with internal constituents and external vendors
  • Strong analytical and problem-solving skills
  • Ability to represent the Juilliard brand well in all aspects of the job
  • Hands-on experience with CRM, CMS, email, and ticketing platforms such as Eloqua, Campus Solutions (Oracle), Raiser's Edge, & Spektrix
  • Sharp eye for design and layout; experience in the use of image editing software
  • Knowledge of basic HTML and CSS helpful
Preferred Background:
  • Significant exposure to and/or knowledge of the performing arts or experience working in higher education are preferred
  • Master's level education is a plus

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