Content Marketing Director

1 day ago

New York, New York, United States Forge Global Full time
About Forge Global

Forge Global is a leading technology innovator in the private market, empowering individuals and institutions to exercise ownership in the world's leading private companies. Our vision is to deliver a richer future for everyone, guided by our values of being bold, humble, and accountable.

The Role

We are seeking a highly skilled Director of Content Marketing to join our team. As a key member of our marketing team, you will be responsible for formulating an encompassing content strategy that drives execution and resonates with our institutional investor audiences.

Key Responsibilities
  • Own and execute the content strategy and editorial calendar that delivers world-class content across all formats and channels to Forge's audience.
  • Drive new content creation through the origination of new reports, materials, and assets across short and long form content, advertising, video assets, sales materials, emails, and print collateral.
  • Create compelling content and manage a team of freelancers and agency writers to execute the content strategy.
  • Lead content projects cross-functionally, partnering with teams in data analysis, production, design, sales, and channel distribution.
  • Establish quarterly goals and calendars; track and measure; scale the resourcing model across internal teams, freelancers, and agency partners; develop ways of partnering cross-functionally within Forge to drive business goals.
Requirements
  • 8 years of experience leading content production management while owning and executing a content calendar.
  • 5+ years of experience leading, managing, and editing for freelance and/or agency writers focused on financial audiences.
  • Expertise in capital markets and financial markets, products, and services required to write and develop content catered to institutional investors, analysts, or similar audiences.
  • Proven ability to build an overall content strategy program that is supported by individual content pieces.
  • Data-driven with a deep understanding of how to analyze, measure, and improve content's impact and performance.
Preferred Qualifications
  • FinTech or Financial Services startups experience preferred.
  • Experience with online tools (Pardot, ProcessWire, Heap) that enable the content program to scale effectively.
  • CFA or FINRA qualifications.
What We Offer

Forge Global offers a competitive salary range of $175,000 - $185,000 + annual bonus, depending on location, experience, and qualifications. We also offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.

Forge Global is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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