Executive Director of Marketing and Communications

2 days ago


New York, New York, United States Rochester Institute of Technology Full time
Job Summary

The Executive Director of Marketing and Communications leads the team responsible for supporting the marketing and communications needs of the Finance & Administration division at Rochester Institute of Technology. This role creates a unified vision for marketing and communications that delivers cohesive messaging and storytelling, enhances the brand, and furthers the goals of the division and university.

Key Responsibilities
  • Develop and execute comprehensive marketing and communications strategies to meet various audiences' customer needs and business goals.
  • Create and manage the planning, designing, and tracking of tactics to enhance the brand and deliver cohesive messaging and storytelling.
  • Lead the team that supports the marketing and communications needs of the Finance & Administration division.
  • Collaborate with stakeholders to achieve goals and objectives.
  • Manage budgets and resources to ensure effective use of marketing and communications efforts.
Requirements
  • Bachelor's degree or equivalent experience in marketing, communications, or a related field.
  • 8-10 years of direct professional experience in marketing, communications, and/or related fields.
  • Experience with analyzing and interpreting data, synthesizing trends, and discovering insights and recommendations.
  • Experience with multi-faceted campaigns for various audiences.
  • Experience with product or service marketing and/or branding.
  • Experience with budget management.
  • Proficient project management skills, with the ability to skillfully organize projects, and effectively manage multiple initiatives concurrently and meet deadlines.
Preferred Qualifications
  • Master's degree or MBA.
  • 3+ years of people management experience.
  • Experience in higher education settings.
  • Proficient with project management software.
  • Familiarity with Adobe Creative Suite, content management systems, and social media management tools.


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