Customer Engagement Specialist

2 weeks ago


Kennedy Space Center, United States Omicron Media, Inc. Full time
Why Our Team Thrives at Omicron Media:
  1. We are at the forefront of technological innovation, transforming the way audiences engage with online content.
  2. Our collaborative environment fosters creativity and intellectual growth among talented professionals.
  3. We celebrate our achievements with enjoyable company events that strengthen our team spirit.
POSITION OVERVIEW:

The Email Campaign Strategist plays a pivotal role in Omicron Media's outreach efforts. You will spearhead the email marketing initiatives for multiple brands, each catering to unique customer segments. Our team operates like an in-house marketing agency, leveraging diverse expertise to achieve our goals. Success in this role requires the ability to craft impactful onboarding, upsell, retention, and customer satisfaction emails in a dynamic setting.

KEY RESPONSIBILITIES:
  • Oversee daily email operations, including promotional scheduling, system testing, content creation, email production, deployment optimization, and A/B testing of emails and landing pages to enhance conversion rates.
  • Establish and maintain performance metrics to evaluate and enhance the effectiveness of the email marketing channel.
  • Collaborate with team members to ensure that email strategies align with and enhance broader marketing campaigns.
  • Devise and execute strategies for list expansion, heightened engagement, and improved return on investment.
QUALIFICATIONS:

Minimum of 3 years of experience in the following areas:
  • Email platforms (e.g., Sendgrid, Eloqua)
  • Conducting A/B and multivariate testing (e.g., Optimizely, Google)
  • Designing lead generation funnels (e.g., Leadpages, Unbounce, Optinmonster)
  • Content creation
  • Optimizing and designing landing pages
  • Engaging with international clients and colleagues
PREFERRED SKILLS:
  • Proficient in email marketing principles and key performance indicators
  • Basic knowledge of HTML and CSS
  • Exceptional writing skills with a strong grasp of conversion optimization
  • Aptitude for identifying and nurturing demographic synergies into paying customers
  • Understanding of how various online marketing channels (affiliate, organic, paid, social, lead generation, etc.) interconnect
  • Highly organized with the capability to manage multiple brands and projects
  • Advanced Excel skills for generating comprehensive reports using pivot tables, vlookups, hlookups, macros, etc.
  • Self-motivated with a proactive approach to achieving results
  • Familiarity with CAN-SPAM regulations and best practices for email deliverability
EDUCATIONAL REQUIREMENTS:
  • Bachelor's Degree is mandatory
ADDITIONAL INFORMATION:
  • Hybrid work arrangement
  • Full-time employment
This job description is intended to provide a general overview of the position.

Omicron Media, Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. EOE/AA M/F/D/V

For those interested in this opportunity with Omicron Media, Inc., please apply through our official channels. If your qualifications align with our needs, a member of our recruitment team will reach out to you. We look forward to connecting with you.

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