Marketing Strategy Specialist

2 weeks ago


Pittsburgh, Pennsylvania, United States Rivers Agile Full time
Position Overview

Rivers Agile is a forward-thinking technology consulting firm dedicated to pushing the limits of innovation. Our ongoing commitment to engineering education and research and development equips us with the latest technical expertise, enabling us to provide transformative solutions in areas such as artificial intelligence, robotics, virtual and augmented reality, and data strategy.

We are seeking a proactive individual to spearhead our marketing initiatives, supporting our expansion efforts. The ideal candidate will demonstrate a strategic approach, exceptional organizational skills, and a meticulous attention to detail. This role offers a hybrid work environment, requiring some in-office presence and event attendance, while allowing for remote work flexibility.

Key Responsibilities:
Lead the development and implementation of the comprehensive marketing strategy, including:

  • Planning, coordinating, and managing webinars, including outreach to potential participants
  • Conducting research and crafting articles for the company blog, highlighting industry trends and company updates
  • Maintaining and updating all content on the company website, including blogs, job postings, and event announcements
  • Creating original graphics, editing images, enhancing company branding, and supporting the sales team with marketing materials
  • Assisting in the creation of visually appealing reports and infographics to enhance project deliverables
  • Monitoring and analyzing web and social media metrics to refine marketing strategies and assess effectiveness
  • Planning and executing email marketing campaigns in collaboration with the sales team, managing content and scheduling
  • Developing new marketing collateral such as sales sheets and case studies to support company objectives
  • Coordinating local events, from sponsorships to hosting, while maintaining a strong community presence
  • Identifying and submitting applications for relevant industry awards, collaborating with clients as needed
  • Providing support for client-facing materials, from initial proposals to final presentations, showcasing the company's impact
  • Assisting in the preparation of Request For Proposal responses by including company background, leadership profiles, and case studies

Qualifications:

The ideal candidate will possess the following qualifications:

  • Bachelor's degree in marketing, communications, journalism, or a related field, with a minimum of 2 years of experience in a comprehensive marketing role
  • Strong project management abilities and experience working effectively within cross-functional teams
  • Proficiency in graphic design using Adobe Creative Cloud or similar software (e.g., Photoshop, InDesign, Illustrator, Acrobat)
  • Exceptional storytelling capabilities supported by experience in copywriting and content creation
  • Familiarity with social media platforms, including but not limited to Hootsuite, Facebook, LinkedIn, Twitter, and Google+
  • Experience with campaign management and CRM tools such as HubSpot, MailChimp, Salesforce, etc.
  • Strong interpersonal skills and the ability to build relationships with various stakeholders
  • Excellent prioritization and multitasking skills for managing daily responsibilities
  • Adaptability and the ability to thrive in a fast-paced environment
  • Demonstrated capability to work independently with minimal supervision

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