Integrated Marketing Consultant

4 days ago

Saginaw, Michigan, United States Alpha Media Full time
Alpha Media is seeking a highly skilled Integrated Marketing Consultant (Sales) to join our rapidly growing Integrated Sales division. The ideal candidate will have a proven track record of success selling multiple forms of media and possess business development skills. They will have extensive knowledge of how to incorporate well-rounded marketing plans to get a client in front of the right audience, including radio, digital, omnichannel/multi-channel campaigns, core products and services such as OTT/CTV, targeted display, streaming audio, SEO/SEM, mobile, social, and websites among others.

The successful candidate will be responsible for generating new business and growing existing clients. They will customize marketing solutions integrating multiple channels of marketing that meet the client's key marketing objectives, such as branding and awareness, building engagement, and conversion-driven campaigns. They will also coordinate and collaborate with our Radio and Digital Services teams to achieve client objectives, analyze and coordinate with our execution team to ensure KPIs are being met, and analyze and understand higher-level reporting metrics such as web traffic, CPA, engagement rates, and ROI/ROAS, to be reviewed with the client.

The ideal candidate will have a demonstrated knowledge of marketing strategies for scheduling radio campaigns, digital media products, strategies, and how to sell them. They will have a minimum of 3 years of sales experience, a proven track record of delivering strong and consistent sales growth while consistently exceeding revenue goals, strong written and oral communication/presentation skills, and the ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment. Stress tolerance, especially with tight deadlines and financial pressures, is also essential. The role requires an enthusiastic and hardworking person who exudes passion for Alpha Media's unique platform and value proposition.

Responsibilities:
  • Generating new business and growing existing clients.
  • Customizing marketing solutions integrating multiple channels of marketing that meet the client's key marketing objectives.
  • Coordinating and collaborating with our Radio and Digital Services teams to achieve client objectives.
  • Analyzing and coordinating with our execution team to ensure KPIs are being met.
  • Analyzing and understanding higher-level reporting metrics such as web traffic, CPA, engagement rates, and ROI/ROAS, to be reviewed with the client.
Requirements:
  • A demonstrated knowledge of marketing strategies for scheduling radio campaigns, digital media products, strategies, and how to sell them.
  • A minimum of 3 years of sales experience.
  • A proven track record of delivering strong and consistent sales growth while consistently exceeding revenue goals.
  • Strong written and oral communication/presentation skills.
  • The ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment.
Benefits: Alpha Media invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits. Learn more about our benefits on our Careers page.
  • Employer-sponsored medical, dental & vision insurance with a variety of coverage options and additional benefits to choose from.
  • Starting with 17 days of PTO, 11 Company Holidays, and a Birthday Day for you to use during your birth month.
  • Employee Assistance Program (EAP) for full-time and part-time employees and all household members at no cost.
  • 401(k) Retirement Plan with discretionary employer matching.
  • Alpha Cares - paid volunteer hours.
  • Pet adoption subsidy.

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