Digital Marketing Strategist

4 weeks ago


Columbia, South Carolina, United States Zimmer Communications Full time

Zimmer Communications is seeking a seasoned Digital Marketing Strategist to drive digital sales growth and develop comprehensive digital marketing strategies.

This individual will work closely with the sales team to identify client needs and develop tailored digital marketing solutions.

Key responsibilities include:

  • Conducting thorough market research and competitor analysis to identify target demographics and tailor campaign accordingly.
  • Managing digital campaigns, including CTV/OTT, Display, Paid Search, Remarketing, and Online Video.
  • Regularly monitoring campaign performance, generating actionable insights, and making data-driven optimizations.
  • Conducting monthly/quarterly meetings with digital clients to review campaign performance and provide recommendations.
  • Staying current with industry trends and emerging technologies to identify opportunities and improve campaign performance.

Requirements include:

  • Bachelor's degree in marketing or related field.
  • 2 years working in digital marketing or equivalent experience.
  • Experience planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns.
  • Understanding of digital marketing metrics/KPIs and experience analyzing campaign performance.
  • Proficient in Google Suite products.
  • Google Ads Certifications preferred.

Zimmer Communications is an equal opportunity employer.



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