Senior Sales and Marketing Intelligence Analyst

4 weeks ago


Columbia, South Carolina, United States Havtech Full time
Sales and Marketing Intelligence Analyst

Havtech's marketing team is seeking a highly analytical professional to join our team in a role focused on sales and marketing intelligence reporting. The ideal candidate will collaborate across departments to deliver insights on sales trends, performance, and opportunities, while supporting marketing intelligence capabilities through data visualization and reporting.

Key Responsibilities
Deliver on sales and marketing campaign intelligence reporting deliverables
Work across sales and marketing efforts to guide insight on trends, performance, and opportunities
Support the organization in marketing intelligence capabilities, including data visualization, campaign dashboarding, reporting, and data services

Requirements
Bachelor's degree in marketing, business, or related field
Minimum of 5 years of professional experience working in spreadsheets, database management platforms, and data visualization programs
Strong technology skills

Preferred experience with marketing cloud technology like Microsoft 365, SAP, Oracle, or similar products
Preferred experience with CRM analytics

Background in analyzing marketing and sales funnels and providing leadership-level insight, reporting, and dashboard development
Familiarity with standard marketing and sales metrics and KPIs
Strong written and verbal communication skills to guide decision-making with stakeholders at all levels
Ability to work in an agile manner in a rapidly changing requirements environment
Familiarity with BI technologies like Power BI, Tableau, or Datorama
Analytical mind with problem-solving capabilities
Familiarity with standard digital analytics techniques
Familiarity with search engine optimization and search engine management

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

Declaration
Human resources retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by the president or human resources will be subject to disciplinary action up to and including termination.

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