Marketing Director with Property Management Expertise

1 week ago


Columbia, South Carolina, United States Residential One LLC Full time
Job Summary

ResidentialONE is seeking a highly skilled Marketing Director to join our team. As a key member of our executive team, you will be responsible for developing and implementing marketing strategies to drive the growth and success of our company.

The ideal candidate will have a proven track record of success in marketing and property management, with a strong understanding of the multifamily housing sector. You will be responsible for overseeing all aspects of marketing, including market research, product development, brand management, and advertising.

Key Responsibilities:

  • Develop and implement robust marketing plans tailored to each property to boost leasing activity and foster resident engagement.
  • Oversee advertising campaigns across various channels, including digital, social media, print, and events, ensuring alignment with brand messaging and strategic positioning.
  • Conduct thorough market research and competitive analysis to identify emerging trends, seize opportunities, and tackle challenges within the multifamily housing sector.
  • Collaborate closely with the onsite teams to grasp market dynamics, resident preferences, and effective leasing strategies, fostering a collaborative approach to marketing efforts.
  • Manage the creation of diverse marketing collateral, from brochures to websites, ensuring brand consistency and regulatory compliance across all digital and print assets.
  • Leverage advanced data analytics to track performance metrics, measure campaign effectiveness, and pinpoint areas for optimization, driving continuous improvement and informed decision-making.

Requirements:

  • Proven track record of success in marketing and property management.
  • Strong understanding of the multifamily housing sector.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.

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