Senior Communications Strategist for Industry Partnerships

21 hours ago


Columbia, South Carolina, United States Pacific Northwest National Laboratory Full time
Job Summary

Pacific Northwest National Laboratory is seeking a skilled Communications Lead to support its commercialization efforts. The ideal candidate will have a strong background in strategic communications, with experience in developing and executing communications plans to drive business outcomes.

Key Responsibilities
  1. Develop and execute comprehensive communications strategies to support PNNL's commercialization efforts, including lead generation, market positioning, and competitive differentiation.
  2. Build and maintain relationships with industry contacts, OCC leadership, and PNNL's science communicators to align communications efforts and drive business outcomes.
  3. Understand and leverage market, competitor, and product information to produce insights and materials for OCC team use, advising on ways to improve outcomes through communications.
  4. Drive lead generation through external communications efforts and strategic plans, including news and media strategies, outreach/engagement strategies, digital campaigns, and technology and software marketing plans.
  5. Develop and implement an internal communications and events strategy to engage PNNL researchers, boost their awareness of OCC's mission and value, and improve their aptitude for producing marketable software or tech.
  6. Collaborate with cross-functional teams to integrate and align commercialization communication outcomes with institutional strategies and plans.
  7. Align with and support the PNNL brand through all communications efforts and products.
Qualifications

Minimum Qualifications:

  • BS/BA and 7+ years of relevant work experience
  • MS/MA and 5+ years of relevant work experience

Preferred Qualifications:

  • Proven experience as a senior B2B communication or marketing executive in a research company focused on tech transfer, commercialization, licensing, and partnerships.
  • Strategic communications development experience to drive high-level communications planning, aligning annual initiatives with long-term vision and objectives.
  • Understanding of demand generation marketing and multi-channel campaigns with a talent for translating business goals to communications strategy.
  • Experience and talent in providing guidance on market positioning, competitive differentiation, and emerging trends.
  • Recognized collaboration skills and experience working in cross-functional teams to plan and execute outcomes-focused communications work.
  • Experience defining, tracking, and reporting on communications objectives to prove value of communications efforts and determine future approaches.
  • Flexibility to adapt to a fast-paced, evolving environment.
  • Creative thinker with a strategic approach to problem-solving.
  • Exceptional written, oral, and interpersonal communication skills.
  • Confident executive presence with a track record of effective collaboration with and strategic support for senior executives.


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