Product Marketing Lead
2 weeks ago
Job Overview
Boston Engineering Corporation, a forward-thinking product development firm, is in search of a dedicated Product Marketing Lead who thrives in a dynamic project-driven atmosphere.
Are you prepared to take initiative with exceptional teamwork and communication abilities? Do you possess experience in marketing project execution and design, along with a proven track record of hands-on implementation? Collaborating with the Marketing team, the Product Marketing Lead plays a crucial role in achieving ambitious lead generation and branding objectives.
Key Responsibilities:
- Oversee marketing initiatives and personnel as necessary across the Medical, Commercial, and Defense consulting sectors.
- Direct marketing efforts and team management for the Value-Added Reselling of software solutions across various principles.
- Engage directly with business unit leaders, department heads, and team leads to formulate strategies and execute corresponding marketing activities.
- Collaborate with the Marketing Director to establish, track, and report on marketing metrics aligned with corporate objectives.
- Supervise web development projects, including the creation of new web pages and content updates.
- Manage social media platforms and other digital communication channels.
- Oversee the production of written materials (press releases, case studies, datasheets, emails, social media content, whitepapers, etc.) to support marketing initiatives.
Event Management:
- Develop strategies for trade shows and events.
- Secure and optimize sponsorship opportunities.
- Coordinate speaking engagements and participation opportunities.
- Manage internal branding efforts related to communications and facility aesthetics.
Team Leadership:
Provide guidance and oversight to junior marketing staff in content creation (social media posts, presentations, etc.), event coordination, industry research, document updates, and branding initiatives.
Required Skills:
- Proficient in creating diverse content, including white papers, case studies, and presentations.
- Experience in managing website content and coordinating digital postings.
- Ability to develop customer-facing content that reflects the communication style of Boston Engineering, emphasizing thought leadership in emerging technologies.
- Support for internal communications.
- Expertise in managing logistics for trade shows and events.
- Leadership in social media strategy.
- Development and execution of inbound and outbound marketing campaigns.
- Management of a customer relationship management (CRM) database.
- Establishing, monitoring, and reporting on marketing metrics.
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