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Senior Product Marketing Strategist
2 months ago
We are seeking a seasoned Product Marketing Strategist to join our team at Commonwealth Financial Network. As a key member of our Marketing department, you will be responsible for developing and executing comprehensive product marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Develop product positioning and messaging frameworks that serve as the foundation of all marketing strategies and plans
- Lead the creation and implementation of integrated product marketing strategies that integrate detailed segments, firm profiles, and the various stages of the customer journey to enhance engagement and retention
- Manage the collaboration between marketing leaders, subject matter experts, and key stakeholders to create and refine product messaging that drives strategic business goals
- Design cross-functional marketing plans that ensure cohesion and strategic alignment across multiple business units
- Work closely with creative teams to develop and execute innovative marketing initiatives that bring our product strategies to life
- Employ data-driven insights to refine and optimize our marketing and communications efforts, aiming to exceed key performance metrics and achieve substantial business impact
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or a related field. Master's degree preferred
- At least 6-8 years of experience in marketing strategy, with a deep focus in product marketing showing a track record of success
- Understanding of how content drives marketing action
- Experience working in the finance industry strongly preferred
- Experience partnering at a senior level on the foundational development of products
- Ability to drive senior leaders and team members to frame information into marketing strategies
- Demonstrated ability to lead projects and serve as a changemaker
- Excellent communication and interpersonal skills, with a strong command of English language nuances
- Experienced in leading projects from start to finish, ensuring they are high quality and delivered on time
- A strategic thinker with the ability to craft product marketing strategies to align with overarching business objectives
- A creative soul who loves to challenge conventional thinking and excels at storytelling
- Adept at handling multiple projects simultaneously, with a proven ability to work under pressure
- Curious about emerging industries and trends, always ready to bring fresh perspectives
- Proficient in utilizing GA4 or similar data analytics tools
Commonwealth Financial Network is a leading provider of business solutions for independent financial advisors nationwide. With a strong commitment to excellence, growth, and employee satisfaction, we foster an environment that empowers our team members to thrive and make a meaningful impact.
We are an equal opportunity employer, making intentional efforts to source talent from all backgrounds. If you are a motivated and experienced product marketing professional looking to join a dynamic team, we encourage you to apply for this exciting opportunity.
