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Product Marketing Director

2 months ago

Palo Alto, California, United States S.T.E.P. Full time
{"Role": "Product Marketing Director", "About You": "We're seeking a seasoned marketing leader to drive growth and product strategy for our next-generation financial services company. As a Product Marketing Director, you'll lead go-to-market strategy, planning, and launches for our entire portfolio, including core banking, credit, rewards, lending, and investing. You'll develop and lead a full-funnel lifecycle marketing perspective, partnering with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption.

Key Responsibilities:

* Lead go-to-market strategy, planning, and launches for the entire portfolio
* Develop and lead a full-funnel lifecycle marketing perspective
* Partner with the broader marketing team to execute campaigns
* Advocate for our customers through research and discovery work
* Effectively partner with product, design, customer support, engineering, and other company functions
* Oversee and lead the team's development of annual and quarterly plans to drive growth across the customer lifecycle

Requirements:

* 7+ years experience in marketing, 5+ of those years in product marketing
* Product marketing experience working across the funnel in B2C tech and/or a consumer app
* Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development
* Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
* Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
* Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth

What We Offer:

* Competitive salary based on experience
* Full medical and dental benefits
* High potential for growth
* Stock in an early-stage startup
* Flexible WFH and vacation policy
* Paid parental Leave
* Employee referral program
* 401K plan

At Step, we're passionate about empowering teens and young adults to achieve financial independence and knowledge at an earlier age. We're a well-funded Series C company that has raised more than $175M, focused on disrupting the banking industry through a differentiated mobile-first consumer experience.

If you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you.

Apply now to take the first step towards a rewarding career in product marketing and lifecycle marketing.